Catherine Clavering is the Founder of Kiss Me Deadly, a retro-inspired lingerie label for femme fatales. Agent Provocateur is probably the most famous lingerie brand in the world, at least in the English-speaking parts of it. Since last year, however, lingerie industry insiders have been grabbing the popcorn to watch the latest installment in the ongoing drama “What’s happening at AP this week?” Until recently though, the average shopper likely […]
I almost don’t know how to start this announcement, so I guess I’ll just jump right into it. I’ve recently signed a contract with Ten Speed Press and am currently working on a book all about lingerie, to be in a bookstore somewhere near you in 2018! I’ve been waiting to make this announcement for a little while, not just because I was so excited about sharing the news (oh […]
Since my last article on the Victoria’s Secret Fashion Show, we’ve seen quite a few updates. On October 24th, VS officially announced this year’s show would be held in Paris. On October 26th, they unveiled the 2016 Fantasy Bra, worn by Jasmine Tookes and encrusted with over 9,000 precious gems. On October 28th, they released the show’s full model lineup. Yet the big question, at least for me, is if VS will be able to overcome their abysmal ratings from 2015. At its peak, the Victoria’s Secret Fashion Show could claim over 12 million viewers. Now they’re just barely over 6.5 million, and viewership dropped more than 30% in a single year between the 2014 and 2015 shows.
Victoria’s Secret has had a tumultuous year. Slow to pivot into the bralette trend that’s been taking over intimate apparel and even slower to take advantage of the industry’s shift towards more natural styling and models, VS had been forced into the unenviable position of playing catch-up. This year, the company dropped their catalog and swim divisions and relaunched their athleisure collections, but sales have remained low, especially compared to […]
The Best Sports Bras for Physical, Outdoor Labor (And What The Sports Bra Industry Needs to Improve)
Today’s guest post is by Stella, a graduate student in forestry, who will be returning to full-time tree care following the completion of her degree later this fall. When I started a job in late April working for a tree care company in a major metropolitan area in the Northeastern U.S., I was told what brand and color of pants to wear, which brands of boots would work well, and […]
