Few things are as mysterious as luxury lingerie. In a retail landscape obsessed with 5 for $20 panties and 2 for $30 bras, it can seem strange when a company goes in the complete opposite direction, prioritizing high quality materials, fair labor, and impeccable fit over low prices.
We’re well into the luxury category now. The $250 to $499 price range is where you see unique (often exclusive or in-house designed) prints, laces, and embroideries as well as extremely fine grades of silk and tulle.
Disclosure: This blog post contains affiliate links. Sometimes, I worry the brief descriptive portion of these guides can get a little repetitive. The general idea of all our shopping guides is, “I like this, and I think you might like it too,” but I don’t feel like I can just say and skip to the end (or can I?). At any rate, for this Valentine’s Day Lingerie Shopping Guide, I […]
Trusst Lingerie launched on Kickstarter in the Spring of 2015 and met its goal in 5 days. The bra was designed to “actually support” full-bust women by using an alternative to the underwire: a 3D-printed bra core called the BAST, which stands for Breast Advanced Support Technology. Trusst says their BAST is more supportive and more comfortable than a traditional underwire by reducing shoulder strain and, according to their website, “eliminating the pinching, poking, and discomfort commonly associated with underwires.” Their goal was to create a bra for women who hate underwire bras and find them uncomfortable. I was super excited for the opportunity to review it as I have a lot of varied thoughts on this concept.
The visual story of lingerie is everything, and a brand’s lookbook is one of the single most effective ways of transmitting that story. From a lookbook, you can learn if a brand is contemporary or traditional, luxury or inexpensive, French-inspired or American-influenced. A good lookbook conveys a brand’s identity, and it’s no exaggeration to say it can make or break a label.
