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she and reverie

A great part about being a label as small as she and reverie is that we can kind of do our own thing. We can test out ideas, nix the ones that don’t work and embrace the ones that do. And by “we,” I mean “me” — I run she and reverie mostly by myself. This season, I was on a tight budget and running later than usual, so instead of creating an […]

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When I started she and reverie, I knew I wanted to work with factories in New York City because it’s the easiest way for a Brooklyn-based independent apparel line to start production. There are so many benefits to manufacturing locally for indie designers. We can go to the factory in person and make sure a garment is being sewn to our quality specifications; minimum orders are relatively low; and generally, there’s only […]

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Hi, my name is Quinne, and I love loungewear. Like, I really love it. I run a loungewear line. I wear loungewear even when I’m leaving the house. And I spend most of my clothing budget (and sewing budget) on loungewear. When I get up in the morning and sit down in my home office, I switch from my comfy night loungewear to my fancy day loungewear. I’m always trying […]

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There’s been a lot of talk on the Internet recently about bra pricing. Much of it started with this brilliant piece by Arabelle Sicardi unpacking the pricing of indie lingerie. The debates mostly broke down along two major sides. On one side were people who need bras for health or workplace reasons, asking for columnists and bloggers to discuss lowering prices on items they need. On the other were indie/luxury lingerie […]

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