As a lingerie copywriter, I’m always especially conscious of how trends are marketed. Marketing is more than a set of pretty photos; it’s also about wording product descriptions and marketing materials in ways that will appeal to your target customer. So, for obvious reasons, I’m always interested in seeing how new trends are marketed to both the plus size and core size market. Today I wanted to talk about the […]
This blog post contains images which are NSFW. There is a saying in the fashion industry that everything old is new again, and this is perhaps no more true than in the world of lingerie. The basic silhouette of the bra and panty has remained unchanged for decades, and a global, interconnected intimate apparel industry (run by only a handful of major companies) means less variation in both style […]
Kayleigh Peddie’s Spring/Summer offerings transform performance fabrics into strong silhouettes that have fantastic cross-over appeal. Mesh, fishnet, and stretch lace are crafted into sleek styles that put a new spin on everyday basics. Part un-fussy femininity, part tomboy charm, Kayleigh Peddie’s new collection is the epitome of effortless style that appeals to a wide audience. As with other androgynous-friendly independent labels, such as Hopeless Lingerie and Sophie Hines, Kayleigh Peddie’s […]
Hi folks! Last week, for part 1 of our ebay brand profiles, I pretty much focused on the brands with the largest ebay presences, like Agent Provocateur and La Perla. This week, the focus is on brands with fewer listings, and generally less traffic, ranging from Myla and Chantal Thomass with several hundred listings, to Hopeless and Murmur, which often have no listings at all. As I go through the […]
Thank you for the great comments on last week’s ebay how-to, Common Misconceptions about Buying Lingerie on Ebay. :) This week, I’ll take you through some of my personal experiences with ebay when it comes to brands and sellers, and show how you can use these insights to spend your time and money better when shopping on ebay for lingerie. I’ve broken each brand’s profile down into volume (# of listings), […]
