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I am loving this trend of lingerie boutiques doing their own, editorial-style, lingerie photoshoots. Not only does it allow for more diversity in the kinds of lingerie and fashion images we see, it also frequently lends a different perspective or take on lingerie… one that may be a better fit with the way many women actually wear it. I’m incredibly pleased to share the images from the Forty Winks lingerie fashion […]

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Today’s article is a guest post from June of Braless in Brasil. June is a breastfeeding, working mom of two who started to fall in love with lingerie when she lost more than 80 pounds and realized Brazil didn’t carry anything in her size… so she turned to the internet and became obsessed. June’s favorite brands are Ewa Michalak, Fantasie, Decent Exposures, Freya Active and Curvy Kate and she wears […]

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Today’s article is a guest post from Claire Dumican of Butterfly Collection. She’s written for The Lingerie Addict before in an article titled “Why Do Lingerie Retailers Carry Some Brands… But Not Others?” It’s hard to imagine that garments made of delicate materials and whimsical designs could ever be intimidating, but for some women the whole concept of lingerie leaves them cold. This is because they don’t associate with either […]

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Disclosure: This post contains affiliate links. Agent Provocateur’s A/W 2013 collection was just released last week, and though I don’t personally buy much from the label, I have to admit that I saw several sets I think are very pretty. Inspired by George Michael’s “Too Funky” video, this collection is all about supermodels and superheroines. I had the opportunity to see the new pieces in SoHo’s AP store over the […]

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The Making of a Lingerie Fashion Show

Designers of pens care about making strong lines; designers of plastic bags care about sturdiness; designers of lingerie care about feeling, allure, attitude. The finished product isn’t meant just to accomplish a task, but to inspire feelings AND to do something. This is why I became a lingerie designer, because I am intrigued by the interplay between looking and being looked at. It’s fun to play with my tools (silhouette, fabric, […]

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