Gabi Gregg has done it again. The new GabiFresh x Swimsuits for All collection is here, and, like the rest of the collective internet, I’m in love. This year’s theme is “New Year, Same You,” and I adore that tagline, especially during a season when people are actively being encouraged to dramatically change (or even loathe) their bodies. The idea that you’re perfectly and worth loving exactly as you are right now is one I can get behind, and I appreciate how Swimsuits for All is going against the metaphorical tide with a message I find refreshing.
Here it is: the finale, the coup de grâce, the closer to 2016. Speaking personally as Editor in Chief for a moment, I take our best lingerie brands of the year post very seriously. I start making notes on certain companies as early as January, “checking in” on them, so to speak, throughout the year.
The visual story of lingerie is everything, and a brand’s lookbook is one of the single most effective ways of transmitting that story. From a lookbook, you can learn if a brand is contemporary or traditional, luxury or inexpensive, French-inspired or American-influenced. A good lookbook conveys a brand’s identity, and it’s no exaggeration to say it can make or break a label.
As we enter the last few days of 2016, it’s time to take a look back at our favorite brands, lookbooks and blog posts of the year. These year-end roundups are among my favorite articles to put together. I spend so much time planning for the next post or project, that I don’t always get to look back and treasure an especially good article or photoshoot or brand campaign. Some […]
The subject of pricing is perhaps one of the most emotionally fraught topics in the lingerie world. Consumers are often convinced they’re paying too much for lingerie, while brands and retailers frequently believe their margins are too small. Furthermore, it is true that margins in the lingerie industry are among the narrowest in the fashion world; an absence of automation combined with specialty fabrics and hire R & D costs all mean that lingerie is incredibly expensive to produce…far more than a t-shirt or a pair of jeans.
