When I saw JBC Lingerie’s new lookbook, “DAD I’M GOING OUT,” pop up on my timeline, I was in awe. I saw models in a range of shapes and sizes all sporting badass lingerie and an IDGAF attitude. JBC Lingerie tapped into a level of inclusion rarely seen in lingerie.
As a lingerie designer, people often tell me my work sounds like a ‘dream job.’ An aura of fantasy and glamour surrounds the fashion industry. However, the reality is lingerie design can be pretty boring most of the time, with very little creativity involved at all.
Trusst Lingerie launched on Kickstarter in the Spring of 2015 and met its goal in 5 days. The bra was designed to “actually support” full-bust women by using an alternative to the underwire: a 3D-printed bra core called the BAST, which stands for Breast Advanced Support Technology. Trusst says their BAST is more supportive and more comfortable than a traditional underwire by reducing shoulder strain and, according to their website, “eliminating the pinching, poking, and discomfort commonly associated with underwires.” Their goal was to create a bra for women who hate underwire bras and find them uncomfortable. I was super excited for the opportunity to review it as I have a lot of varied thoughts on this concept.
Ever since I first became interested in the lingerie world, Fleur of England has been on my radar as one of those brands that consistently creates beautiful lingerie. It’s not a brand that I associate with particularly boundary pushing design work, but one that has always created sophisticated and elegant undergarments that I would happily welcome into my own wardrobe.
It’s that time of year – well, at least according to the calendar and the decorations already adorning homes and stores. I live in Dallas, where it is unseasonably warm at the moment, even for Texas, but I won’t let that get in the way of my very specific November to January urge to cuddle up in my coziest loungewear all day, every day.
