Introducing Lorette Lingerie: Canadian Style with a French Twist

Photographer: Lauren Colyn, Model: Elizabeth Mitchell

Hello, it's me again. Back with another brand - Lorette Lingerie - focused on embroidery. Because I apparently can't get enough of it this year, especially when said embroidery is on the tummy.

The Preamble:

I know that at some point, I could back to serious content or shopping content or content that's good for SEO or something, but all I want to do right now is lose myself is beautiful things. Lingerie as escapism.

There's this pressure to come up with something profound or that connects with people or that will go viral with every blog post. The point is supposed to be traffic, after all. And you get that by being loud and brash and controversial or by being funny and witty and shareable or by piggybacking on the topic du jour and going viral.

But after years of trying to be as big as possible, I'm starting to want to be...small again. To share things are meaningful to me or connect with me, even if fewer people will see it.

There's so much noise, so much chatter on the interwebs nowadays, that I crave a bit of stillness. A life less complicated without text and subtext and sub-subtext. But what is a blogger to do if she never wants to go viral?

The Collection:

Photography: Spring Morris, Models: Elizabeth Mitchell & Aziza Jaffer

Photography: Spring Morris, Models: Elizabeth Mitchell & Aziza Jaffer

Photography: Spring Morris, Models: Elizabeth Mitchell & Aziza Jaffer

Photography: Spring Morris, Models: Elizabeth Mitchell & Aziza Jaffer

Photography: Spring Morris, Models: Elizabeth Mitchell & Aziza Jaffer

Photography: Spring Morris, Models: Elizabeth Mitchell & Aziza Jaffer

Photography: Spring Morris & Mattieau Saint Cyr; Styling: Ellen Balsevich; Models: Dallas Wagner, Mackenzie Carlson, Shilik Saeed

Photography: Spring Morris & Mattieau Saint Cyr; Styling: Ellen Balsevich; Models: Dallas Wagner, Mackenzie Carlson, Shilik Saeed

Photography: Spring Morris & Mattieau Saint Cyr; Styling: Ellen Balsevich; Models: Dallas Wagner, Mackenzie Carlson, Shilik Saeed

Photography: Spring Morris & Mattieau Saint Cyr; Styling: Ellen Balsevich; Models: Dallas Wagner, Mackenzie Carlson, Shilik Saeed

Photography: Spring Morris & Mattieau Saint Cyr; Styling: Ellen Balsevich; Models: Dallas Wagner, Mackenzie Carlson, Shilik Saeed

Photography: Spring Morris & Mattieau Saint Cyr; Styling: Ellen Balsevich; Models: Dallas Wagner, Mackenzie Carlson, Shilik Saeed

Photography: Spring Morris & Mattieau Saint Cyr; Styling: Ellen Balsevich; Models: Dallas Wagner, Mackenzie Carlson, Shilik Saeed

Photography: Lauren Kolyn, Model: Lauren Dillen

Photography: Lauren Kolyn, Model: Lauren Dillen

Photographer: Lauren Colyn, Model: Elizabeth Mitchell

Photographer: Lauren Colyn, Model: Elizabeth Mitchell

Photography: Lauren Kolyn, Model: Lauren Dillen