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Lonely Lingerie Autumn/Winter 2016

Lulu Underwire Black 1

After several seasons in a row of feeling less than excited about lingerie, Lonely still manages to pique my interest. I don't know if it's the textiles, the silhouettes, or the styling, but this brand feels quintessentially 21st century. More than that, it's wearable, unforced, and low-key.

The subtle variety in textures is beautiful and a nice change from variation solely through prints. Though strappy lingerie is still a trend, present in ever more confusing variations, Lonely's take on this aesthetic (which is honestly a brand signature at this point), still manages to remain accessible and harmonious in form. Part of this, I believe, is because the straps feel organic, integrated into the design, as opposed to being sewn on for the sake of being there.  It's also refreshing to see a take on the strappy look that doesn't immediately bring bondage or fetish to mind. Lonely's interpretation of this trend feels gentler, softer - the difference between a breeze and a blizzard. It's sensual and intimate, but also calm.

In terms of silhouettes, there are throwbacks to the Kestos bra, a classic lingerie shape that still reads as modern and is experiencing a magnificent revival. Lonely also includes a number of high-waist knickers (or, as they're more popularly known, "granny panties"). Like the straps, both looks are on-trend, yet it doesn't feel like Lonely is chasing trends. The brand identity is so cohesive, so consistent and self-contained, that every detail feels like a perfect fit. This is lingerie as fashion, and it's beautifully done.

As far as the lookbook, I love how the models engage directly with the viewer in several shots. Often, models are deliberately styled to look like props or mannequins. Here, observers are forced to confront them as unique individuals. In that same theme of uniqueness, I also appreciate how Lonely used more than one model. While I would like to see larger-sized models (the dream would be for every brand to use at least one model in their maximum size each season), I'm thrilled this season's lookbook includes darker-skinned model (and with cornrows, no less).

Overall, this is a strong collection from a label that's done a series of strong collections. At this point, I'd love to see Lonely in more stores. They're ready.

What are your thoughts on Lonely's newest pieces?

Billie Soft Cup Bra 2


Lexi Brief HW Flint 2

Penny Soft Cup Mist 1

Penny Soft Cup Black 2

Bonnie Underwire Powder Blue 3



Lulu Underwire Black 9







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Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

2 Comments on this post

  1. Lauren says:

    If you check back now (I know I know its a year later), there are some pieces that are modeled by larger women ( It probably isn’t the largest size they offer, like you are talking about, but this model shows up quite a bit throughout the campaign. I also really appreciate that they have models of many ages. I got one piece from them and am now 100% obsessed.

    Like, I went from being not-so-into-lingerie and only caring about comfort (I work from home people, gimme a break) to being able to care about comfort *and also* feel superhot underneath my hoodie and sweats (just kidding, I put real pants on sometimes. At least, today I did). I was looking for stuff for a boudoir shoot but now I’ve found something awesome to wear every day that also works with my general aesthetic for the shoot. It looks more like clothing I would wear than a costume that I am putting on for the sake of a photoshoot, which is great because we are going for more of a “oh hai you found me being cozy and randy in my room” look than something more staged/costumy. When I look on other sites now I can’t handle the sameness of the models or the pieces. SO into it.

  2. Nita says:

    THEY USED A MODEL WITH ARMPIT HAIR!!!! AND IT LOOKS LIKE THEY DIDN’T USE MAKEUP ON THEM EITHER!!!! Oh my goodness that is so unusual, even revolutionary, for a lingerie brand. I’m not sure I’ve ever seen that before, it’s incredible. What a statement of the beauty of women’s bodies as they are naturally. It seems like they also didn’t hype up their lookbook as showing that, which is even more commendable – they just have it there like a totally normal thing. Lonely just moved up the list of brands I’d love to try if I could afford them.

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