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Lingerie Market Spring/Summer 2015: Styles and Trends for Next Season (Designers L-Z)

I know, I know... I'm the worst. Spring/Summer 2015 lingerie is starting to arrive in stores, and I haven't even covered the second half of the alphabet yet. I almost can't believe the next market is right around the corner (late February). The more I blog, the more it feels like my life is planned around market seasons... which seem to come faster and faster every year. But no complaints, because it really is a privilege to take a look look at what's coming out next season and share it here on TLA.

As you've probably guessed, this is Part Two of my fave brands for Spring/Summer 2015. To see the first half of this two-parter, go here. Now that it's February, you should see many of these pieces arriving in stores soon, likely within the next two to six weeks (depending upon individual factory schedules and shipping dates, of course). However, some of the items, particularly ones that didn't meet factory minimums, will not appear in stores simply because they didn't receive enough orders. So, if you see something you like, it's always worth getting in touch with your local lingerie boutique or favorite retailer and asking them to pick up the brand or re-order the line. Customer feedback combined with customer orders absolutely makes a difference.

What are your favorite brands for this upcoming season? Any new labels you can't wait to try?

All photos copyright of The Lingerie Addict.


Lemon Loungewear:

Lemon Loungewear was a new discovery at Curve Las Vegas, and I'm smitten. As someone who spends most of the day in loungewear (one of the perks of working at home), I'm thrilled to have another option. In fact, I recently bought a pair of Lemon lounge socks, and they're basically the best thing I've ever put on my feet. If there are no stockists near you, Lemon Loungewear does offer online commerce...which means you can treat yourself to whatever you like.

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Lilipiache is a small, independent label based in NYC, and founded by three fashion schoolmates from Japan. The brand is known for using Japanese textiles, and for their somewhat ethereal, delicate aesthetic. Many of their items are also made in Japan.

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Lise Charmel:

Lise Charmel is a world-renowned French luxury lingerie brand, and they are most closely identified with their use of exquisite silks, laces, and embroideries. I don't yet own anything from Lise Charmel, but they're a brand I've coveted since my earliest blogging days, and I'm glad that more boutiques stateside are picking them up.

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Lou Lingerie:

Lou Lingerie, one of Fruit of the Loom's brands, surprised me (and perhaps a lot of other people) by debuting one of my most favorite sets of the entire market season. Gorgeous sheer tulle combined brilliant, floral-inspired embroidery? Yes, please! This set is on my have-to-have-it list for this season.

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Madame Supertrash:

A newish brand out of Europe, Madame Supertrash is making waves and creating a name for itself with a return to unapologetically ultraglamorous lingerie. While there's nothing overtly vintage about this brand, it reminds me of the aesthetic of the 80's. Everything's loud and fierce and dynamic, and in an era of rampant industry conservatism, I love that this industry newcomer is bucking the trend.

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Maison Lejaby:

Maison Lejaby is another classic French brand, and yet another one I haven't tried yet. They've made more of a name for themselves stateside recently with some truly gorgeous full bust offerings, but I found myself taken with their swimwear. There is something so chic and enchanting about the use of guipure lace on a bathing suit... I love it.

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One of our top picks for 2014, Meng blew everyone away with their stunning printed robes and caftans. Sometimes, I feel a bit jaded with lingerie; there's a lot I like, but not all of it is special. Well, Meng is special. I sincerely hope this new brand gets the buy-in they need to keep producing such opulent loungewear.

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Mimi Holliday:

A perennial industry favorite, Mimi Holliday did not disappoint with their Spring/Summer 2015 offerings. It's been amazing to watch this brand transition from an industry newcomer to an industry staple, and I'm sure dedicated fans of Mimi Holliday will be very excited at cheeky, irreverent designs like the lips printed bodysuit.

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Miss Mandalay:

One of the first brands to specialize in bra options for the small back, large cup demographic, Miss Mandalay continues to innovate with their swim ranges. These bikinis are not only bra sized for maximum support, they're truly fashionable and are proof positive that full-busted women really just want the same options as their smaller-busted counterparts.

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Monette Paris:

Now known as Madame Aime, the brand formerly named Monette Paris, brings a relaxed French modernity to the lingerie scene. Much of European lingerie relies on heavy embroidery and detailed laces to convey luxury. Yet Monette Paris takes just the opposite approach, opting for refined simplicity. The blush bodysuit with tulle panty below was a standout on the tradeshow floor for me.

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Naked Princess:

Another relative newcomer, Naked Princess is making it's mark in the United States' second fashion capitol: Los Angeles. This label relies upon relatively simple designs executed in beautiful textiles. The lace used in these bodysuits, for example, is not only pleasing to the eye, but also exceptionally soft to the touch.

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Panache and Cleo by Panache

Both Panache and Cleo by Panache have emerged as steady design favorites in the D cup and up market. Though I'm not in their target demographic, I appreciate Panache's use of lace and print in their designs, and I've been especially impressed by their willingness to try riskier patterns, like the bright, multi-colored leopard/tiger colorway from a few seasons back.

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Parfait by Affinitas:

Another brand that has made its mark in D+ cup sizes, Parfait by Affinitas continues to stick with what works by coming out with new colorways in their Charlotte design, like the icy blue (or is it sky blue?) below.  Parfait by Affinitas is always an excellent pick for fuller bust sizes who want nice design at a lower price point.

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Playful Promises:

One of my favorites, the UK label Playful Promises is going back to its indie roots with some amazing vintage-inspired teddies and brilliantly printed swimsuits for the upcoming season. I am so excited at all four of the looks shown here; it's obvious when a brand hits its creative stride.

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Samantha Chang:

One of NYC's best kept secrets, Samantha Chang is known for classic, unfussy, modern lingerie. There's something that feels so informal about this brand, not necessarily casual, just laid back and confident. I'd almost like to see them abandon bras and panties entirely and go full bore into loungewear.

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The Dutch lingerie brand Sapph emphasizes affordable, yet beautiful, lingerie. The red lace robe below is a perfect example of their brand identity; I remember being stunned at the retail price, which I believe is under $100 USD.


Sapphire Bliss:

Another indie design label based out of NYC, Sapphire Bliss is about fusing luxury and comfort. Their silhouettes are quite unlike what anyone else is doing, and up close, reveal a level of detail and thoughtfulness you simply can't appreciate from a photo. I'm looking forward to seeing what this brand comes out with in future seasons.

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For the first time ever, I visited MAGIC to view the swim collections, and I'm so glad I did as Seafolly's bathing suits were a highlight of the trip. Aside from just looking wonderful in their own right, many of their styles are also offered in DD+ cups, which is perfect for fuller busted women who want lovely swimwear options that aren't about hiding or minimizing their bust.

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Shell Belle Couture:

If I were to give out an award for best use of lace, Shell Belle Couture would win it. I don't know where they found this lace (and I don't want to know), but it is breathtaking, and their usage of it (such as those sleeve inserts below) is perfection. This is a brand that I want to see stocked in every luxury lingerie boutique, and I simply cannot imagine why they haven't been already.

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Sunday Intimates:

While I haven't yet heard confirmation from the brand itself, there were some rumors that Sunday Intimates is no more. As it is, their social media handles have not been updated in four or five months, and their website does not contain any F/W 2014 product or any updates (including lookbooks) regarding S/S 2015 product. That's not to say you shouldn't buy, just that I strongly recommend checking in getting a confirmation from someone before placing an order. At any rate, I thought they had a strong Spring/Summer showing, and at the very least, wanted to share the images here.

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Tia Lyn:

Since its acquisition by Golyta International, Tia Lyn has been everywhere, and I think the market is better for it. While Tia Lyn does offer S, M, and L sizing, where the brand really shines is in its plus size options which go up to a 3X and offer the exact same options as what's available in Misses size. As a mid-market brand, there's a lot of room for Tia Lyn to grown, both within traditional lingerie boutiques and within more adult-oriented stores.

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Tutti Rouge:

A relative newcomer to the full bust scene, Tutti Rouge is already making waves with their directly fashion-forward take on bras for larger cup sizes. And the affordable price point doesn't hurt either. I know for a fact that many people are looking forward to the tattoo print for this season.

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A Danish lingerie label, Underprotection is the merging and ethics and aesthetics. Their lingerie is meant to be both fashionable and sustainable, and this floral print romper is also a great example of lingerie-as-outerwear. I could see myself lounging around in this at home, wearing it as a beach coverup, and or even wearing it on its own (particularly when I'm visiting home during the hot summer months).

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Va Bien:

Saving one of the best for (almost) last, can I just start by saying that Va Bien has impressed the heck out of me with their new couture shapewear collection? Not only am I wowed by the fact that this decades-old brand is willing to take editorially-driven, fashion-oriented risks, but these pieces are constructed with such deliberate care and attention to detail that I'm almost mad 3-D technology for lingerie blogs isn't a thing yet because you truly cannot appreciate all the couture-level details here without viewing them in person. If Vogue doesn't request that tulle bustier below for a photoshoot, I'm going to be very upset.

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 Vannina Vesperini:

Vaninna Vesperini beautiful silk basis made them one of my favorite brands of last year, and I was happy to see their swim offerings at this most recent market season. There are definite, vintage-inspired Cole of California influences here, and this bathing suit looks picture perfect for a beachside vacation.

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Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

12 Comments on this post

  1. Berkelly says:

    I think Sunday Intimates is now S & T, they’ve changed their instagram name to SANDT_LA. Their blurb on their instagram now says “Clothing for Sunday. Made in Los Angeles. Coming soon.” Not sure if they’ll still be selling lingerie or not and I can’t find anymore info on the change over, they dont seem to have a website yet though they have claimed the @sandt_la twitter (but it isn’t being used). I really, really hope they’ll still be selling lingerie after they become S & T but the photos they’ve been sharing on instagram make me feel like they won’t be… they’ve shared several jeans and t-shirt images, and nothing relating to lingerie.

  2. Thursday says:

    Wow, I’m finding it very difficult to pick out favourites here – loving all the colours, pattern and lovely laces. I’m still on a total robe kick, so the red lace from Sapph, the Meng designs and the Sunday Intimates are really doing it for me. And the Lemon robes? Look seriously snuggly AND stylish. When I was upgrading from my naff old fleece thing I wish I had these (I ended up with a similar knitted robe from Chloe & Lola). And Shell Belle never seem to get as much press as I expect – their designs look exquisite and very luxurious. Definitely on my fantasy wish list!

    • Cora says:

      Completely in agreement regarding the lack of coverage of Shell Belle Couture. They’re the kind of brand that people would not have been able to get enough of pre-recession, but everyone is so conservative and so risk-averse and so into only stocking brands that have big name value (like L’Agent by AP or Mimi Holliday) that it’s crowding out smaller, niche labels like Shell Belle, and I don’t think that’s good for the industry overall.

      Speaking of robes and fleece, did you see that the Betty Blue’s Fleece Robes are on sale?

      • Thursday says:

        Yes, I found the Betty Blue’s fleece robes on sale when I discovered the satin peach robe was sold out in my size :( Now on my “wish I had” list. I can’t spring even for the serious markdowns on the fleece robes at the moment.
        As for conservativism in the lingerie industry, I imagine you’re spot on. I’d just hate to see such a beautiful brand falter and fail because boutiques and department stores refuse to take risks on new brands. I’d be investing in some of their pieces if they were at all in my price range (robes, mostly :)).

  3. wendybien says:

    My heart skipped a beat seeing not one, but more than one French brands! For some reason I thought they were not to your taste, perhaps too traditional or something. I love both Lou and Lise Charmel and really enjoyed wearing them in my younger years in France. Very excited to see them mentioned here –I hope you will get to try them and write more about them at some point. If you want to try to contact the brands and need a native French speaker I would be honored to help out!

    • Cora says:

      Yeah, I saw that conversation on Bratabase. ;-)

      I wouldn’t say I dislike French brands. Generally speaking, I like almost everyone in that there’s something I can find that I enjoy for pretty much every brand…I just don’t think that perspective is particularly useful, especially since part of what I want to do on TLA is offer some edited, critical coverage of the industry.

      But beyond that, what you may be picking up on is my profound distaste for elitism and for the rather overt opinion in the world of intimate apparel that everything French is always better all the time. I find that people are markedly less critical of French lingerie brands, even when certain criticisms are deserved, and that daring to be critical (of anyone, but especially the French lingerie brands) can get you stigmatized and shunned, which is something else I don’t have much use for.

      I have some hypotheses about why that is, but at any rate, it’s not so much that I dislike French brands for being French as that I dislike the perception that French brands can do no wrong. While that perspective is obviously beneficial to French brands, I think it’s unfair to consumers and also disadvantageous to brands from other countries.

      • wendybien says:

        Wow, I had no idea that the US (or maybe English-speaking?) lingerie-o-sphere took such a pious and uncritical view of French brands! What a shame, and how illogical. France is also the world’s leading producer of cosmetics AFAIK, but that doesn’t mean French beauty brands can do no wrong, so why should French lingerie brands be above reproach? Sure, I’m a fan overall and there is an illustrious tradition bla bla bla, but that doesn’t justify uncritical worship (which is an extremely un-French attitude, ironically–show me a French person who doesn’t have at least one critical thing to say about everything, and I will show you a Swiss guy with a fake French passport).

        There is so much to say about each of these brands, and they all have their strengths and weaknesses just like any other. I wonder if the English-speaking world’s favorable prejudice is partly based on a feeling of intimidation and relative (and perhaps unacknowledged) lack of real everyday first-hand familiarity with the product range, as most of the big French brands export very stingily–even Chantelle doesn’t send its whole lineup to your average Nordstrom, and small high-end boutiques that do carry other French brands (Aubade, etc.) have to edit their orders even more carefully.

        Anyway, I certainly hope one day you will feel like your position in the industry and the blogosphere is secure enough that you can regularly share some uncensored thoughts on the collections emerging from this area of the lingerie map, without having to worry about being shunned!

        • Cora says:

          I do feel like there’s this kind of generalized Francophilia in America, at least in regards to women and fashion and style. You see it in various articles and books and what have you about how to dress like a French woman or eat like a French woman or raise your kids like a French woman…so I think it’s very easy, if you’re already primed or already have that mindset of idealization, for it to bleed over into other (and especially related) areas of life. In many ways, French fashion is seen as a shortcut to being chic and sophisticated and beautiful, and that reputation is obviously not entirely unwarranted (Haute Couture, Chanel, Cartier, Sephora, etc.), but I do think it can be amplified into this odd kind of French-worship, particularly in lingerie, when you’re serving a customer base that isn’t very familiar with intimate apparel and is looking for shortcuts to assurances of quality or workmanship or expertise or what have you. There’s branding value in having French lace instead of Turkish lace, or having a bra that’s made in France instead of made in Spain…even if the end-product is exactly the same (the exception, of course, is if you have motivation to prioritize other factors, such as fit or ethical production or made in the USA work, or something like that).

          But besides that, to narrow things even further down to the niche of intimate apparel, I think the lingerie industry itself does a lot to push French brands over other brands in terms of prestige. Certain brands are given priority on the tradeshow floor, for example, (there’s one company that runs all the major lingerie tradeshows, and it’s based in France). Certain brands are also given priority in key industry events or trade journals (the most popular print trade journal, globally, is again a French publication…and it’s the one with a lot of industry heft). In addition, there’s also this cachet that comes from French brands being deliberately more unattainable; the best way to get people to say they love something is to tell them they can’t have it, after all. Finally, while I think it’s perhaps acceptable for French people to be critical of their own brands or even for industry favorites to be critical, I’m not sure outsider criticism is as welcome (I’m still considered a lingerie industry outsider, and I’ve been blogging for nearly 7 years now; I’ll never have the right connections and pedigree to be anything other than an outsider). So while input from the “right people” with the right reputation is okay; comments from the “wrong people,” (like me) are considerably less well-received.

          Anyway, that’s a very long way of saying lingerie is wildly political. Though I imagine, once you dig down, most industries are.

          • wendybien says:

            Yes, I’ve always said if I wanted to write a bestseller I would pen a sort of Mythbusters type expose of the BS that is the “French chicks do everything better” ideology, which seems to sustain an entire cottage industry of advice books preying on women’s insecurities in both the US and the UK, and I can see how it would play a part in this phenomenon. Thanks for the detailed explanation. How frustrating!
            The dominance at trade shows etc. is very interesting

  4. Karolina says:

    Sorry for being a pedant but I believe that Madame Supertrash are Dutch rather than British (offshoot from the ‘Supertrash’ clothing label)

    • Cora says:

      Nah, not a pedant. I saw the words “high street” on their website and reference to a London flagship and thought “British.” Happy to be corrected.

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