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No Sleep 'Til: A She & Reverie Loungewear Photoshoot

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The NY-based loungewear brand She & Reverie just did a new loungewear photoshoot with the photographer Franey Miller. As I've mentioned in my previous posts on the brand, She & Reverie is a label with a very clear point of view. They are about whimsy and dreams and romance, and their take on what lingerie and loungewear can be is completely different from what anyone else is doing right now. I would love to see more lingerie brands, especially small brands, collaborating with photographers to do more editorially driven shoots like this. After all, lingerie is all about telling a story, particularly when you're an independent.

Have you seen She & Reverie's work before? Do you have any thoughts about it?



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Cora
Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

3 Comments on this post

  1. What a beautiful shoot! Product shots are there to show the details, so why not play around with your model shoot a little more? I love the look and feel of this shoot. It definitely feels like an editorial shoot in a magazine and I’d love to see more if this kind of thing.

  2. Thursday says:

    As much as it is interesting to tell a story, more often I want to see at least some of the details of the lingerie. I identify with the style and design of the items, and of course how they are presented matters, but this just feels like an editorial telling me the kind of person who wears the label, so this doesn’t really appeal to me.

  3. Laura Brasinha says:

    Even if it’s not really my cup of tea, I’m here wondering if I can be this girl! That’s a pretty damn good way of telling their story

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