Introducing Cirsha Intima: An Argentinean Lingerie Label
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Introducing Cirsha Intima: An Argentinean Lingerie Label

 

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We don't hear much about lingerie from the Southern Hemisphere here in the States. It's all North American or European lingerie. But South America, Australia, and sub-Saharan Africa have thriving lingerie communities of their own, and as the lingerie world becomes more truly global, it's exciting to see some of these unknown brands stand up and demand to be seen.

One such brand is Cirsha Intima, out of Argentina. Around since 2009, I'd never even heard of them until the brand's founder, Mercedes García Sogo, reached out to show me her lookbook (as a quick aside, we accept lookbooks from everyone; there's no special process... just send it over.). Though most of these pieces aren't my style personally (namely, those high-waist knickers with the elastic strap in the back).

It's always really interesting to me to see lingerie from other parts of the world as there's a very definite sense in both America and Europe of what lingerie should look like and what's aesthetically appealing. I hope more international designers send their lookbooks over to me; I'd love to see what's happening in the rest of the lingerie community.

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Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

5 Comments on this post

  1. Sheryl says:

    I LOVE the bodysuits. They look really comfortable. And the set third row from the bottom – the super simple skintone mesh contrasted with that wildflower-pink lace. Definitely going to keep an eye on this brand! Thanks, Cora :)

  2. jessa says:

    I do too! I really like the playsuit too, would look great with jeans over it. I feel this is very much an a-d range though based on the styles. Also, I’m not sure that the bra worn with those knickers fits the model very well, which is a bit worrying.

    • Cora says:

      I would agree that this is an A-D range, which seems to be pretty typical for smaller, indie brands, likely because issues around fit are a bit more forgiving. I’ve heard from bloggers who live in South America (like Braless in Brasil) that America and Europe’s emphasis on bra fitting is pretty much non-existent (for example, most bras are sized S, M, L) so I’m also not surprised that the bra on the model has a poor fit. Bra fit as a focus just doesn’t seem to be that relevant, which is okay if the people you’re designing for don’t care about it either.

  3. June says:

    I actually like the high-waisted knickers there!

    I wish I had a better understanding of Brazilian lingerie but between bras not even having cup sizes here and the prices that are just insanely high, it makes it hard. I have fallen in love with Thais Gusmao’s superhero lingerie and am hoping to pick up a pair soon but otherwise most lingerie I see is pretty dull. Some of the higher end malls might have better options but the most well-known luxury lingerie store here carries Wacoal and Hanky Panky for exorbitant prices and only up to DD cups. Victoria’s Secret is almost rabidly worshiped here and I think a big part of that is that most lingerie for the masses is some sort of beige and relatively cheaply made.

    Now, bikini’s on the other hand are another matter entirely! I think that’s where all the creative energy goes into. ;) I’ve seen some gorgeous creations and if I had a smaller bust I would be all over them!

    • Cora says:

      You know, I’ve noticed the same. I’ve purchased from one other South American line (MajoRey, who I believe is located in Brazil) but I know when I go tradeshows the South American designers are completely blowing the American ones out of the water when it comes to swimwear. Lots of innovation, not just in terms of cuts and shilouettes, but even in terms of which fabrics are used and how they’re used. Speaking as someone who lives in Brazil, why do you think there’s less focus on bra fit there?

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