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Loveday London made a major splash when it first launched in 2014. From their debut collection, the brand’s aesthetic was developed and iconic. Their tagline, ‘Hardcore Romance,’ captured the label’s trademark pairing of harsh leather with soft laces, silks and embroideries. Loveday London’s imagery also evokes a lush and opulent lifestyle, with the lingerie styled alongside their coordinating product ranges of cushions, blankets and candles.

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Fleur Du Mal is the brainchild of ex-Kiki De Montparnasse designer, Jennifer Zuccarini. The lifestyle brand offers a range of lingerie, loungewear, corsetry, swimwear, clothing and accessories. Launched in 2012, the brand now has an impressive range of stockists (including Net-A-Porter, Saks & Selfridges) and intends to open a physical store this year, presumably in the USA.

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The modern day sheer-tulle-with-tattoo-lace trend can largely be attributed to Fleur of England. Whilst I’m hesitant to claim the brand invented it, they’re almost certainly responsible for driving it to such widespread and recent popularity. Skivvies By For Love & Lemons has certainly capitalised on the tattoo lace trend. The bulk of the brand’s designs utilise the lace appliqué mesh technique with various strappy attachments.

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Disclosure: This lingerie was purchased with my own money. All opinions are my own. When I first saw it in photos, the ‘La Naissance de Venus gown’ left me swooning. Truly, it’s one of the most beautiful pieces of lingerie design I’ve ever witnessed. The combination of sheer tulle, intricate black embroidery and a decadently voluminous skirt ticked all of my lingerie buttons. I. D. Sarrieri is one of those […]

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Ever since I first became interested in the lingerie world, Fleur of England has been on my radar as one of those brands that consistently creates beautiful lingerie. It’s not a brand that I associate with particularly boundary pushing design work, but one that has always created sophisticated and elegant undergarments that I would happily welcome into my own wardrobe.

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