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why do lingerie brands

Because of issues with knock-offs, many designer brands understandably choose not to release photos of their collections until just before that collection hits stores. Fleur of England is one such luxury brand, and I have to say I’ve been waiting on the official release of the photos of their Belle de Nuit for weeks. Everything about this range is so perfect, and if it looks vaguely familiar to you, that’s […]

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Disclosure: There are affiliate links in this post. It’s been a month now since industry insiders convened during Lingerie Market Week in NYC. During this time, brands displayed their collections for Spring/Summer 14. You all are in for some great styles, colors, and silhouettes! That’s not by mistake either. What was most inspiring for me as I viewed collections and spoke with designers were the stories behind each and every […]

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A couple of weeks ago, Linda Becker (aka “Linda the Bra Lady”) had an interview on Good Morning America where she said, among other things, bra brands were guilty of using ‘vanity sizing’ to make their customers feel like they had smaller backs and larger chests. Unsurprisingly, this point of view caused a lot of ripples in the lingerie community, most of them negative. I reached out to Linda almost […]

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As a lingerie consumer, I’m always interested in how my favorite bras come to be! I was lucky enough to meet Bok Goodall at the Curve show last year, and knew she had been instrumental in the design of the Neon Dessous and other great Claudette lines. Last week I got to pick her brain about lingerie design, full bust lingerie, and lots of other behind-the-scenes insights. Bok has worked […]

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Continuing our conversation with Chrystal of By Baby’s Rules and Amanda of 32AA Bra… 6) Amanda, what are some common misconceptions people have about smaller busted women? Amanda: There are several common beliefs and ideas about small-busted women that are way off the mark. I believe I have a good sense of what’s really going on with these women, because I’ve been working with them and talking with them online […]

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