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lingerie market

I’ve had a bit of a secret crush on Madame Aime for a couple of seasons now. We talked about them after last year’s Curvexpo (when the brand was still Monette Paris), and they’ve lingered in my thoughts ever since. In a sea of triangle bralettes and bondage-inspired body harnesses, Madame Aime has emerged as a modern intimates brand reviving classic French traditions. Perhaps unsurprisingly, the label was founded by […]

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The fashion world loves its designers! These celebrity-status artists excite and inspire their followers each season. But lingerie design is a different animal and though many designers end up expanding into other categories such as shoes, housewares, and fragrances, sometimes they are hesitant to enter such a technical niche market as lingerie. Lucky for us, some of these talented fashion designers have been able to successfully make that transition into […]

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The lingerie world tends to be pretty risk averse. With many boutiques opting for safe, proven sellers, many brands are subsequently afraid to push the envelope. Each year at market Cora looks for designs that are bold and fearless, yet it is rare to be treated to work that truly innovates. Well, leave it to a small Etsy seller out of Budapest, Hungary, to shake things up. FRKS Lingerie is […]

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The plus size part of the lingerie market has taken off in the past few years, in part because companies have finally realized plus size consumers have money and are willing to pay for access to lingerie and other fashion items. We’ve seen this most recently with Nordstrom picking up the Addition Elle line, but it’s clear many companies have figured out that plus size customers want to shop just as much […]

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I realized recently that it’s been more than a year since I started writing a queer lingerie column at The Lingerie Addict. When I started, I had a strong love of lingerie, especially the discount kind. But beyond that, I had very little idea how I was going to make this work. I didn’t think I photographed well and I didn’t know how to write article copy. But oh, so […]

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