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Estelle X is a queer Chinese-American smut creator and lingerie enthusiast based in San Francisco. She styles, models, and photographs her work on estellex.com. Taking photos of yourself in your underwear can be an intimidating prospect, but you don’t need expensive equipment or professional media experience to create images that make you feel good about yourself. When I started documenting my lingerie collection a year and a half ago, my […]

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Jo Godden is a specialist swimwear designer with 20 years international experience, including in the US for a variety of lingerie and swimwear brands including GapBody, M&S and Victoria’s Secret. Jo now lives in the UK and has launched RubyMoon to combine her expertise with her passion for ‘doing the right thing’ in terms of designing and sourcing great sustainable products that make a positive social and environmental impact. Living […]

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After decades of ignorance, ambivalence, and outright hostility on the topic of nude underwear for darker skintones, the lingerie industry has recently undergone a complete (and completely unexpected) upheaval. Suddenly, brands that have never considered producing for or marketing to women of color are reconsidering their strategy and questioning conventional (read: conservative) knowledge. What’s at stake? The possibility of being ignored by a rapidly growing — and increasingly vocal — […]

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Now that it’s almost June, it’s time to start thinking about Autumn/Winter lingerie. We’ll start seeing more and more sales in the next few weeks as retailers clear out current Spring/Summer merchandise for their new autumnal stock. I’ve had a lot of thoughts about the lingerie industry since this year’s CurveNY. Despite decades of resistance to change, the world of intimate apparel is in a state of rapid transition. Online […]

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A few months ago, I wrote An Introduction to Australian lingerie. The brands I chose to feature were either relatively unknown in the international market, or unique to Australia in some way. In the last few years, I have observed changes within the Australian lingerie and swimwear industry, which I’m sure are not unique to Australia. Our close proximity to Asia and the need to quickly create and ship products means […]

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