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Tl;dr: Savage X Fenty might just be the “disruptive” lingerie brand we’ve been waiting for. I’ll be honest. Most celebrity lingerie lines barely register with me. For every Elle Macpherson (now Heidi Klum Intimates), there’s a Britney Spears. For every Dita Von Teese, there’s a Halle Berry. Even fashion luminaries like Naomi Campbell haven’t been able to sustain their own lingerie brands, and that’s for one simple reason: making lingerie […]

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Is there any fabric that better combines comfort and chicness than denim? Once associated with hard-wearing workwear for laborers like miners, farmers, and lumberjacks, denim is now a fashion staple for everyone, no matter their occupation. However, one place we don’t usually think of denim being used is in intimate apparel. After all, lingerie is practically defined by soft, whimsical fabrics…the exact opposite of denim’s rough cotton heaviness. So perhaps […]

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Disclosure: This article contains affiliate links White bras are something often associated with brides, but I prefer to think of white as a lingerie color for all seasons…just as thrilling in spring as it is in winter. Just as lovely for the unattached as the betrothed. White lingerie feels understated, but refined. Classic, but contemporary. It can truly be whatever you want. Although white floral lace is a lingerie industry […]

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One of the most fascinating things about covering the lingerie industry is noticing which topics are popular in mainstream fashion press (like newspapers and magazines) versus lingerie-focused press (like blogs and trade journals), and vice versa. It’s an interesting phenomenon, and it’s perhaps no more evident than in who’s covering Rihanna’s new lingerie line…and who isn’t. We’ve been tweeting updates on the Rihanna lingerie story since April 17th or so […]

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Disclosure: This post contains affiliate links Online bra fitting is practically a religion these days. There are private Facebook groups where you can upload photos of yourself in your bra to get personalized advice and forums with pages upon pages of information to accompany very specific measurement suggestions. Sometimes it feels like finding the “perfect” bra size means picking up an entirely new hobby. But bra fitting truly doesn’t have […]

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