Unless attributed otherwise, all photos copyright of The Lingerie Addict. Now that we’ve covered Lingerie Fashion Week, it’s time to get into the “meat and potatoes” of the lingerie market season… trends! This year, I’m doing something a bit different with our trend reports. As opposed to covering just a handful of my fave brands, I want to start giving more general trend overviews for the entire market, and then […]
Since first appearing on the lingerie scene back in 2010, Sarah Norwood, the founder and designer behind Ohhh Lulu, has become a darling of indie design lovers everywhere. Her unfussy, uncomplicated pieces are sweet, simple, and oh so romantic. Ohhh Lulu’s bra and panty sets cross over into loungewear and manage to be effortless and beautiful all at the same time. Norwood’s new Spring/Summer 2014 collection is gorgeous. It’s sometimes […]
A couple of years ago, Clare Herron, founder and designer of Clare Bare Lingerie, moved from NYC to LA. Though it’s been a few seasons since I last saw Clare Bare, this new collection is obviously influenced by the vibes of Los Angeles. My first (and second and third) impression of this new range is that it’s very bright, very beachy, and very young. There is a certain freshness in […]
For me, the indie designers are where all the interesting stuff happens at LingerieFW. After all, the entire point of a Lingerie Fashion Week is to showcase that unique mix of lingerie plus fashion, so I’m looking for collections that are dynamic, compelling, and have an unique and interesting point of view. At press, that same, identical t-shirt bra I’ve seen for three seasons in a row is not interesting […]
After lingerie market, one of the hardest things is waiting until I finally release the official photos for what I’ve seen. This is especially true for independent designers, many of whom are leading the industry with innovative silhouettes, cutting-edge techniques, and other avant-garde approaches to the classic world of women’s intimates. I understand why this happens, of course; indie designers are legitimately worried about big brands copying their line. But […]






