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Sale Lingerie of the Week: Ann Summers Sicily Underwired Bra


At $13.47, Ann Summers' Sicily Underwired Bra is an amazing deal. I mean, this is the definition of a perfect little splurge. Even if you buy it, and it's not quite what you hoped for, you're out maybe $20, including shipping. That's not bad for giving a brand a try and maybe discovering a few favorite.


Personally, I adore the colorful, floral embroidered details on the Sicily bra. The brand looks much more expensive than it actually, and has a very French aesthetic...which is unexpected but also refreshing, and perhaps explains Ann Summers' recent return to profitability. If this is the direction Ann Summers is going, it's a good one, and I want to see more.

As always, because this is a clearance item, please remember that sizing is extremely limited. As of this writing, the Sicily underwire is only available in sizes 32A and 34A, quite a coup for smaller-busted readers.


If you're looking for more of an outerwear/crop top look, there's also a longline plunge version of the Sicily bra, and it would look amazing paired with a high slit maxi skirt. The longline does retail for a few dollars more at $20.21 and is only available in size 34A. But again, if that's you, congratulations.

Unfortunately, it doesn't appear that either of the matching panties is still available, but Ann Summers does have a basic Ebony Thong on sale for $4 if you're okay with a somewhat simpler panty.


Ann Summers is exclusively a UK company as far as I know and I'd love to hear what people who've had a chance to try them in person think.  What would you say about their quality and fit?  And do you have any thoughts on this new direction from the queen of British high street lingerie?




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Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

Comment on this post

  1. Julia says:

    I love Ann Summers. I used to think they were terrible and so of the two, I shopped at La Senza and bought their lovely silk bras and knickers. However, since the UK arm of La Senza was revamped, they’ve now taken the tacky nylon and spangly route while Ann Summers have upped their game dramatically.

    Their ranges often have high end details with good quality fabrics and a nice finish. At the prices some of ranges sell at in the sale they are nothing less than an absolute bargain.

    I have quite a few Ann Sumners sets and they all wash and wear incredibly well, even with near daily wear on some and being chucked in the washing machine. Their bra fitting service is the best, I would not go anywhere else to have bras fitted. They fit you properly, and teach you the swoop and scoop method if you’re unaware of it.

    I honestly can’t praise them highly enough. They have totally revamped the brand and left the 80s and 90s reputation behind a long time ago. I wouldn’t shop there at all at one point, I’m an A.P/WKD/KMD/P.P girl through and through but Ann Summers can now hold their head high when you compare their price point with the quality and range they offer.

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