Indie Lingerie Designer Spotlight: Valentine NYC
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Indie Lingerie Designer Spotlight: Valentine NYC

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I've decided that, for me, the Summer of 2014 is the Summer of the Bralette. I usually opt for less structured lingerie during the warmer months, but this is the first season I plan to be so deliberate about it. And I think a bralette from Valentine NYC is a great way to get started.

Founded by former models Whitney Brown and Paloma Jonas, Valentine specializes in the "perfect lace" bra for women with smaller busts. Like most bralettes, these basic triangle bras aren't meant to offer much (if any) support. The size range runs from XS/S to S/M to M/L, fitting a maximum bra size of 34/36 B/C (so my preferred bra size maxes out the range).



But these aren't the kinds of bras you buy for support (nor should every lingerie brand make support their primary goal). Instead, these are the kinds of bras you buy if you feel that wearing a bra is optional... yet you enjoy a bit of lace against your skin anyway. If you don't need or want support and shaping, these bras are ideal.

A single set retails for around $90 US (the bra is $52; panties are $38), with the debut silhouette available in four different colorways: black, white, green, and beige. After getting picked up by sites like Refinery29, I'm interested in seeing if this brand takes off as a new fashion industry darling. And with a fairly straightforward debut season, I'm also curious about if they'll take their concept of easy, carefree, lacy undergarments a bit further. But in the meantime, I'm happy to have a new indie brand to try.

What do you think of Valentine NYC? And in general, are you a fan of bralettes?

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Cora
Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

Comment on this post

  1. Victoria says:

    They are very darling looking and from the standpoint of another lingerie designer, they seem to have a good brand identity in place, which is admirable and interesting to see. It seems like there are several ‘fashion industry darlings’, ex-models, stylists etc who are designing lingerie these days (Ten Undies is another example). Most of them are pretty enough but I think rather limited in design or sizing, so I don’t know what the longevity of these brands will be. But good to see another new player in the game nonetheless!

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