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Jane Woolrich Lingerie


I first heard of Jane Woolrich Lingerie years and years (and years) ago on the vintage lingerie blog, A Slip of a Girl. As an early twenty-something woman (I'm pretty sure this is before I started blogging), I didn't quite "get" Jane Woolrich. I thought the designs were kind of, well, staid. Just a bit too stuffy for me and not quite exciting enough.

Since then, though, I've come around to a different sort of opinion about Jane Woolrich. I'm not exactly sure when my mindset changed, but I feel like I understand this brand much more now than when I first encountered it. While I wouldn't call any of the designs here "trendy," I also don't think that's the point of this label. In fact, I think being on trend is as far from the point as it could be.

Looking at this collection, I can't help but think about the blog posts both Elisabeth Dale (The Breast Life) and I have published on lingerie for mature women. Not every woman is looking for quarter-cup bras and panties with cutaway sides. Soft silhouettes that skim the body, lacy details that offer a "soft filter" on areas a woman may feel less confident about, truly luxurious fabrics... those are the particulars certain customers care about. And it's that specific lingerie experience which Jane Woolrich provides.

I also appreciate that there an element of costume, a flair for the dramatic in some of these pieces... particularly those bustled corsets. They're such eye-catching, attention getters, and I love when a brand plays with historical silhouettes (because, let's face it, we're going back a bit further than "vintage" here) in a modern-day day collection.

But enough from me. What do you think of Jane Woolrich Lingerie? Do you see anything here you would like?










Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.