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Beautifully Undressed Lingerie Lookbook

BU Rio Karina Dirty Pretty Things  Vivian Gold

OMG... I love this lookbook so, so, so much. It is perfection. To be honest, I'd never even heard of Beautifully Undressed before last week and now I want them to take all my money. That is the power of a gorgeous lookbook.

As I've mentioned a few times on TLA, I really adore this trend of designers and boutiques putting together their own, fashion-forward, editorially driven photoshoots. Though they're not best for product details, as a few people have mentioned, they are excellent for conveying those fuzzier, "lifestyle" elements of a brand. A well-done lookbook gives you a very clear sense of who that company is talking to, in a way that a straightforward product shot, no matter how detailed, cannot. And this isn't a criticism or a critique; it's just that those two styles of photography just have very different intents and purposes.

I love that Beautifully Undressed is using black women in their campaigns model, and I adore, absolutely adore, the fact that both their models have natural hairstyles, the first in an afro, the second in braids. One of the nuances to the diversity conversation that doesn't always get touched on (because let's be honest, there's a lot to talk about) is how so many black models still have to wear their hair straight in order to get work. The fact that both black models are wearing their hair in big, bold natural styles is wonderful to me.  It resonates. It has an impact. I want to see more of it.  And it makes me want to buy some bras and panties.

What do you think of Beautifully Undressed's lookbook? Are you as thrilled by it as I am?

BU Rio Karina DPT Vivan Gold 2

BU Rio Karina in Mimi Holliday Sugar Squeeze

BU Rio, Karina Claudette Camo

BU Rio, Karina in Sonata Diva

BU Rio, Karina Sonata Elektra

BU Shoot - Ane & Maribel in DPT & Playful Promises

BU Shoot - Maribel in Naked, FofE & Ane in PP Margot

BU Shoot Our gorgeous models in Fleur of England

Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

6 Comments on this post

  1. It’s so touching to see such positive and lovely comments about our Lookbook. It’s wonderful to know that we’re doing something right and by all accounts definitely needed. We love what we do & empowering women of all colour via our passion for lingerie is intrinsic to our ethos. Thank you Lingerie Addict for loving what we’re doing – we’ve got so much more planned & we’re so excited about the future :) x

  2. I’ve worked with Annabelle Mu’azu of Beautifully Undressed for a while now and I absolutely love her brand vision and her ultimate goal of bringing luxury lingerie to the West African market is applaud-able. She is passionate about using diverse models in her lookbook shoots and runway shows, and in this way offers a healthier depiction of the diversity we want to see from lingerie businesses. Beautifully Undressed is a truly inspirational retailer.

  3. Thursday says:

    I think this lookbook does succesfully do the editorial aspect as well as showing enough detail of the other pieces to interest me. The sets in the second last photo in particular look quite lovely. And yay for diversity, of course!

  4. Faye says:

    Yes, I am thrilled to see these images and especially the animal print set and the beige/cream lace number in the 5th pic.

  5. I started following Beautifully Undressed soon after their launch because I was intrigued by their desire to enter the African market with luxury lingerie. I also love this lookbook! I really hope that they keep making these, as I think there is a really fun, unique perspective. And THANK GOODNESS there are models of color.

  6. Amber says:

    Beautiful! Loving this photo shoot so much. Loving the diversity of choosing women of color, not to mention the makeup/hair makes this photo set so much fun. Stunning lingerie too. These photos MAKE me want to buy lingerie. Thats a sign of good marketing/photos! YAY Beautifully Undressed.

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