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Disclosure: These items were purchased for me by The Lingerie Addict to review. All opinions are my own. Direct-to-Consumer (DTC) lingerie startups abound these days. But are any of them actually disrupting the underwear industry? Today, I’m reviewing three brands claiming to do things differently: Seamless underwear by EBY, super soft modal knickers from MeUndies, and colorful briefs made from recycled fibers by Parade. Will one of these brands become […]

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Every few months, some major website writes a press release disguised as an article about a lingerie start-up “disrupting” the intimate apparel industry. Whether the brand claims to revolutionize manufacturing, sizes or style, there’s always a statement about turning the lingerie industry on its head, accompanied by a boast about how the world of lingerie will never be the same. But overall, the world of lingerie is the same. Most […]

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