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how to create a lingerie line

“Starting a lingerie line was always a dream of mine,” says Whitney Galitz, owner and designer of the full-cup-focused indie brand Good Night Gilda. Galitz launched her line with a full business plan, landed some great press, and ran the company while working full-time as a wardrobe stylist in Los Angeles, from 2009 until 2011 when she closed its doors. Lingerie lovers often lament the surprising and sometimes sudden shuttering […]

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