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elma shop

Today’s guest post is by Anetta Kalk. Anetta is a mother, writer, and licensed marriage therapist in California. Born in the former Soviet Union, she immigrated to the US 26 years ago. Anetta’s passion for lingerie came soon after finding her first La Perla bra at a San Francisco boutique 25 years ago. Ever since then she has been collecting and enjoying all things lingerie. Breast cancer is stressful. No […]

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Every year, I think about collapsing the traditional five Holiday Lingerie Shopping Guides into two or three. Maybe doing two shopping guide for everything that’s under $249 and over $250, for example. And honestly, because I’ve been having so much trouble with time management this season, that may have been a good idea. Yet part of why I like to break out TLA’s Holiday Shopping Guides into so many price categories is because I believe it better conveys the story of lingerie. You can see how trends and patterns and silhouettes change between that $50 guide and that $500 guide. The drape is different. The shapes are different.The levels experimentation, playfulness, artistry – it’s all different.

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