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Posts in Tag

designer collection

Victoria’s Secret has released its newest “Designer Collection” for Spring/Summer 2015. As with last year’s release, the collection is targeting customers who want something “special” from a name they already know well. Yet so much of what makes a piece truly “special” is in the purchasing experience itself. And here is where the Victoria’s Secret “Designer Collection” is really lacking. These campaign images are pure catalog. There is no sense […]

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