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Aerie Real

It’s been a dynamite couple of years for Aerie, American Eagle’s lingerie and intimate apparel sub-brand. Their Aerie Real campaign, launched in 2014, has received almost universal accolades, with a number of media outlets praising the brand’s “refreshing” approach and “realness.” TLA covered the Aerie Real campaign back in January of last year. While I commended the campaign’s ethnic diversity (always a welcome sight in the lingerie world), my general […]

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A week or so ago, American Eagle’s lingerie division, Aerie, launched a new marketing campaign named “Aerie Real.” The campaign is all about Aerie’s new stance on retouching — the company says they’re no longer airbrushing or editing photos of their models (some of you may recall that Debenhams did something similar last year). I’d actually heard about the campaign through Tumblr a day or so before it launched, and […]

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