Trusst Lingerie launched on Kickstarter in the Spring of 2015 and met its goal in 5 days. The bra was designed to “actually support” full-bust women by using an alternative to the underwire: a 3D-printed bra core called the BAST, which stands for Breast Advanced Support Technology. Trusst says their BAST is more supportive and more comfortable than a traditional underwire by reducing shoulder strain and, according to their website, “eliminating the pinching, poking, and discomfort commonly associated with underwires.” Their goal was to create a bra for women who hate underwire bras and find them uncomfortable. I was super excited for the opportunity to review it as I have a lot of varied thoughts on this concept.
I wrote this article a week or so ago, but decided against publishing it. Then I thought about it more and decided this article needed to be published, but also that I should explain why I was so hesitant in the first place. And so here we are a with a blog post that’s somewhat meta and rather inconclusive, but hopefully shines a light on what seems to be a […]
It’s been a month or since this season’s CurveNY, and I’ve honestly been struggling with if I should even write a trend report this year. Last season, I mentioned how the New York tradeshow isn’t really the place to see what’s new and exciting in the lingerie world. Yes, it is definitely the place to get a sneak peek at what’s coming up in stores and boutiques (which is still […]
Today’s guest post is by longtime TLA reader C.L. Bigelow, a sculptor who works in mixed media. Her materials of choice are primarily cast-off materials and what is considered detritus. She calls her approach “making one new whole from many disparate parts.” You can see her work at clbigelow-studios.com. Today’s lingerie marketers are getting smarter about including models with a wider range of body sizes, genders, sexual orientations, skin colors, […]
To be totally honest, I’m not quite sure where to begin with this year’s second lingerie trend report. I’ve been sitting on these notes for months, trying to unravel my thoughts and decide what to say… or, to be more specific, how to say it. As TLA has already covered several times this year, the lingerie industry is undergoing some tremendous changes, and certain tensions or issues are finally showing […]
