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May 17, 2012

How to Break Into the Lingerie Industry: an Interview with Ellen Lewis of Lingerie Briefs

One thing I’m really passionate about here on The Lingerie Addict is supporting independent designers. I’ve tried to do that multiple ways…from Designer Interviews to the group Independent Lingerie Professionals to making myself personally available for designers to send their lookbooks and other press materials.

Still, there are some aspects of the industry I just don’t know very much about, and one of the questions I’m asked most often is “How, as an independent lingerie designer, can I break into the lingerie industry?”

Designer Interviews: Ayten Gasson of Ayten Gasson Lingerie

If you’ve been a reader since March, the lingerie at the top of the page probably looks a little familiar to you. This gorgeous, vintage-inspired, rose silk teddy was last seen in the article 10 Lingerie Sets You Need This Season, and the fact that I haven’t been able to forget it is exactly why I invited Ayten Gasson to the The Lingerie Addict for a Designer Interview. In our interview, Ayten talks about why became a lingerie designer, the motivation behind starting her new eco-friendly range, some of the challenges of being in an independent designer in a competitive, global industry.

Designer Interviews: Liya Amar of La Lilouche

This month’s Designer Interview is with Israeli-based Liya Amar of La Lilouche (who was also the sponsor of my most recent Facebook giveaway!). Liya’s graceful, sophisticated aesthetic is generating a lot of buzz in the lingerie world and I’m super excited to share some of her behind the scenes insights with Lingerie Addict readers. In our interview, Liya talks about the meaning behind her lingerie label’s name,  the hardest part of being a designer, and her most favorite piece from her recent collection.

9 Things I’ve Learned About Lingerie in the Past Year

I tend to do lot of reminiscing around my blogaversary, and I’ve done a bit more than usual this year because so much changed for me in 2010.  Not only did I rename my site (from Stockings Addict to The Lingerie Addict),  I attended my very first lingerie tradeshow (Curvexpo), met a ton of lingerie designers, and officially became a business. I started Facebook and Tumblr pages for the blog, and also began a brand new group for Independent Lingerie Professionals (that I’m super excited about developing in 2011!).

The Lingerie Addict: New Year’s Resolutions for 2011

You know, it’s taken me awhile to figure out what I wanted to kick off the new year with here on The Lingerie Addict.  The problem wasn’t a shortage of ideas (in fact, I spent most of my blog vacation dreaming up articles for the new year); I just had trouble figuring out where to start. So many amazing things happened here last year, and I truly feel like this is just the tip of the metaphorical iceberg.