Disclosure: The Lingerie Addict editorial team purchased this item for the purposes of this review. All opinions are my own. DTC lingerie brand Lively came onto the market in 2016 with athleisure-inspired basics, quickly gaining notoriety for their no-frills bra and panty sets advertised on social media. Today, they still embrace the same pared-down Millennial-friendly aesthetic, but they’re no longer a start-up. Wacoal purchased the brand for $85 million in […]
Disclosure: These underwear were purchased by The Lingerie Addict for the purpose of review. All opinions are my own. Sporty, wide-elastic bralette and brief sets have long been a staple of brands like Calvin Klein, but until recently have been unavailable to plus-sized folks. As a fan of the aesthetic, I’m pleased to see more brands offering these options in extended or exclusively plus sizing. I’ve long been devoted to […]
While every generation has its major fashion moments, the past decade has seen some of the most exciting lingerie trends to ever happen in fashion history. Yet, beneath all that flash and glamour, what’s most interesting is how familiar many of these trends are. Yes, they’ve been reworked a bit and adapted to fit the sensibilities of a modern audience, but as the saying goes, “Everything old eventually becomes new again.”
Earlier this month, I reviewed a new company aiming to “disrupt” the lingerie industry. Much of the intimate apparel industry is relatively old-fashioned, but in reviewing this company, I discovered that just because someone re-invents something, doesn’t mean they’re making it better. In fact, sometimes the smallest changes can make the biggest impact. I couldn’t help but wonder: could small tweaks to existing lingerie styles make a successful new product?
I’ve been eyeing Elma Lingerie for weeks now. It started with their mesh and lace longline bra (which I like to visit on a weekly basis just to say hello) then progressed to their lace crop top with adjustable straps (because wow, the lines of this thing are amazing). And now, like the irretrievable lingerie junkie that I am, I want it all. And I mean all. I’ve been thinking […]
