Gossard Lingerie has gone from being a has-been label (“Oh, they used to make good lingerie, yeah?”) to being a brand most everyone is familiar with… if not outright talking about. The brand Gossard has been around since 1901; their parent company, Courtald’s (which also owns Aristoc, Pretty Polly, and Berlei) has been around since the 1700s. Despite being Britain’s largest lingerie producer (a position that often leads to creative […]
For many lingerie addicts, La Perla was the first name they associated with luxury lingerie. One of the first truly world-famous lingerie labels, La Perla, which translates to “The Pearl,” was founded in 1954 by a corset maker named Ada Masotti. Like many designer European lingerie houses, the brand is known for its use of silk, lace, and tulle in creating fine lingerie. My favorite piece is the lace babydoll […]
Simone Perele was my introduction to the world of French lingerie. Their ‘Nina’ range (which has now been, unfortunately, discontinued) was a masterpiece in timeless sophistication that could still feel refreshingly modern. When it comes to fit, Simone Perele’s ‘Celeste’ is the first bra I tried on that I knew, beyond a shadow of a doubt, fit me. And I haven’t even mentioned their use of embroideries (see Exhibit A […]
Disclosure: This post contains affiliate links. I’ve been hearing a lot lately about Scandale. While at first I thought they were just another ho-hum shapewear brand (they were founded in 1932, but only just returned to the lingerie scene in 2012), this season’s collection is really impressive. To me, Scandale hits that sweet spot between pinup shapewear (garters, girdlcs, corselettes, and the like) and smooth, modern underpinnings (Yummie Tummie, Cass […]
For the past few years, Frederick’s of Hollywood has had a bit of trouble finding their footing in the lingerie industry. Not quite Victoria’s Secret, but not a Babeland or a Journelle either, Frederick’s has struggled to convince customers why exactly they should shop at their stores… resulting in record deficits for this company (as well as a few failed attempts to sell it). That inability to differentiate themselves in […]
