Disclosure: This bra was purchased by The Lingerie Addict for the purpose of this review. All opinions are my own. Cuup is a direct-to-consumer bra start-up making unlined bras up to an H cup (or UK FF). Their collection is based around three standard bra styles: one eponymous “Balconette,” two plunges (the “Plunge” in mesh and the “Triangle” in microfiber), and two demi cups (the “Scoop” in microfiber and the […]
Disclosure: These items were purchased for me by The Lingerie Addict to review. All opinions are my own. Direct-to-Consumer (DTC) lingerie startups abound these days. But are any of them actually disrupting the underwear industry? Today, I’m reviewing three brands claiming to do things differently: Seamless underwear by EBY, super soft modal knickers from MeUndies, and colorful briefs made from recycled fibers by Parade. Will one of these brands become […]
ThirdLove released 24 new bra sizes this week, and the fashion world is all aflutter with breathless headlines praising the startup for making more bra sizes than any other lingerie brand. ThirdLove’s very own co-founder, David Spector, even made this dubious claim on Twitter. The only (obvious) problem? It’s completely and totally false (I would say a lie, but I’m trying to be more tactful in 2018). While ThirdLove’s 70 […]
