Helena Stuart, founder, owner, and designer of Only Hearts, does as much work as you’d expect from a woman who has led a company for almost 40 years. Every hour is filled with effortless flitting between fabric choices, retail delivery dates, cost and margin management, color development and more. There is no visible anxiety or stressed-out vibes here. Helena does it all, and makes it look easy.
It’s been a month or since this season’s CurveNY, and I’ve honestly been struggling with if I should even write a trend report this year. Last season, I mentioned how the New York tradeshow isn’t really the place to see what’s new and exciting in the lingerie world. Yes, it is definitely the place to get a sneak peek at what’s coming up in stores and boutiques (which is still […]
To be totally honest, I’m not quite sure where to begin with this year’s second lingerie trend report. I’ve been sitting on these notes for months, trying to unravel my thoughts and decide what to say… or, to be more specific, how to say it. As TLA has already covered several times this year, the lingerie industry is undergoing some tremendous changes, and certain tensions or issues are finally showing […]
Personal preference aside, American society believes breasts should look a certain way. They should be smooth, separated, perky half-spheres that ignore gravity and have no visible nipples, else people perceive them as looking vulgar, obvious, or strange. But this preference for the gravity-defying, no-nipple look hasn’t always existed. The first part of this series examined the changing ideals of breast shape in America, from the 1920s to the 1950s. The second part continues […]
I’ve had a bit of a secret crush on Madame Aime for a couple of seasons now. We talked about them after last year’s Curvexpo (when the brand was still Monette Paris), and they’ve lingered in my thoughts ever since. In a sea of triangle bralettes and bondage-inspired body harnesses, Madame Aime has emerged as a modern intimates brand reviving classic French traditions. Perhaps unsurprisingly, the label was founded by […]
