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victoria's secret

Honey Birdette is a high-end Australian intimates brand that launched in 2006 as a luxurious, woman-friendly brand selling hypersexy lingerie. Today, it’s an AUD$2 billion company, selling extreme push-up bras, high-end sex toys, and buckets of oozing sexuality. Though they haven’t yet taken over the States in the same way they did in Australia, the label now has a few stores in California, and offers free shipping and free returns […]

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Since my last article on the Victoria’s Secret Fashion Show, we’ve seen quite a few updates. On October 24th, VS officially announced this year’s show would be held in Paris. On October 26th, they unveiled the 2016 Fantasy Bra, worn by Jasmine Tookes and encrusted with over 9,000 precious gems. On October 28th, they released the show’s full model lineup. Yet the big question, at least for me, is if VS will be able to overcome their abysmal ratings from 2015. At its peak, the Victoria’s Secret Fashion Show could claim over 12 million viewers. Now they’re just barely over 6.5 million, and viewership dropped more than 30% in a single year between the 2014 and 2015 shows.

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Victoria’s Secret has had a tumultuous year. Slow to pivot into the bralette trend that’s been taking over intimate apparel and even slower to take advantage of the industry’s shift towards more natural styling and models, VS had been forced into the unenviable position of playing catch-up. This year, the company dropped their catalog and swim divisions and relaunched their athleisure collections, but sales have remained low, especially compared to […]

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These items were purchased by me. All thoughts and opinions are my own.  I wrote about the banned ads by Addition Elle last week, so this week I’m going to go ahead and review some of their lingerie! Addition Elle has released a lingerie collection in conjunction with Ashley Graham each season for awhile now, but I’d never been able to try their lingerie since they didn’t go up to my […]

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I admit, I had never heard of Intimissimi until recenty. Although the company has been around for 15 years, they stay close to their Italian roots. While there are 1200 stores in 31 countries, none of them are in the US. But they have a huge presence in their native Italy. With 500 stores in that country alone, Intimissimi is to Italy what Victoria’s Secret is to the United States. […]

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