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amoena

Mastectomy lingerie has never been known for being fashion-forward, but, finally, after decades of unadorned basics, major players in this space are realizing mastectomy lingerie can be pretty too. Founded in 1975, Amoena Lingerie has been a name in mastectomy for generations. In fact, they invented the very first silicone breast forms. While the company has dipped their proverbial toe into trendy post-surgery bras before (which we’ve featured on TLA […]

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While the post-mastectomy bra market is growing and growing rapidly, beautiful post-mastectomy bras are still relatively hard to come by. The reasons for this are, like many things in the lingerie world, rather complex. Not only is this a sector of the market with unique and specialized concerns (making it harder for traditional large scale retailers to provide options), there’s often a complicated certification, training, and medical reimbursement puzzle that […]

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While yesterday’s article was the big lingerie trend report, I wanted to focus today’s piece on a couple of specialty brands that exist outside of traditional trend forecasting, namely maternity and mastectomy ranges. Though the “mainstream” lingerie industry is stagnating a little in terms of creativity, mastectomy lingerie has blossomed. Perhaps it’s because mastectomy lingerie has been plain and functional for so long that even the slightest nudge in a […]

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Now that it’s almost June, it’s time to start thinking about Autumn/Winter lingerie. We’ll start seeing more and more sales in the next few weeks as retailers clear out current Spring/Summer merchandise for their new autumnal stock. I’ve had a lot of thoughts about the lingerie industry since this year’s CurveNY. Despite decades of resistance to change, the world of intimate apparel is in a state of rapid transition. Online […]

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