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Introducing Affinitas Intimates’ “More PowHERful” Campaign!

Disclosure: This blog post is sponsored by Affinitas Intimates


Exciting news today, lingerie addicts! I’m pleased to announce a brand new partnership with world-renowned lingerie brand Affinitas Intimates. If you’ve been interested in lingerie for any length of time, the name ‘Affinitas’ probably sounds familiar to you. While the core Affinitas label is a lingerie powerhouse in its own right, the sub-brand, Parfait by Affinitas, offers perhaps one of the most famous full-bust bras in existence – the ‘Charlotte’ balconette bra.

The “More PowHerful” campaign is an explicitly pro-woman marketing initiative that’s meant to empower women and raise awareness about gender inequality on the job, in social settings, and in relationships. The messaging is pushed through pop-art imagery and Affinitas plans to engage in a number of activities throughout the year, from sponsoring the Create + Cultivate conference to holding giveaways on such blogs as Blushing Basics, Sparkling Footsteps and Lauren McBride.

Image via Affinitas Intimates

Image via Affinitas Intimates

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Image via Affinitas Intimates


Image via Affinitas Intimates

Select boutiques will be hosting encouraging in-store and social media sweepstakes, such as the #morepowHERful ‘Take the Pledge’ $500 Sweepstakes via social media. Participants are asked to complete the pledge cards by announcing why they are more powHERful, upload on social media and hashtag #morepowHERful for entry by February 29, 2016 at 11:59 pm EST. The $500 Affinitas & Parfait shopping spree winner will be contacted on March 1, 2016. For a full list of participating boutiques, go here. For a full list of sweepstakes entry rules, go here.

Entrycard_inside copy

If your local boutique is not hosting a #morepowHERful sweepstakes, Affinitas & Parfait are giving you the opportunity to win a lingerie set on The Lingerie Addict! Tell them why you are #morepowHERful in the comment section for a chance to win a Parfait “Charlotte” lingerie set in red valued at $56.00 (Bra sizes 28-40 D-K; knicker sizes are XS-4XL) OR an Affinitas “Greta” lingerie set in indigo blue valued at $51.70 (Bra sizes 34-36A, 32-38B,C,D,DD; knicker sizes S-XL).

Affinitas 'Greta' Set in Dark Indigo

Affinitas ‘Greta’ Set in Dark Indigo


Parfait by Affinitas ‘Charlotte’ Bra

Is there anything you’d like to know about upcoming styles or colors for future blog posts? And have you tried the Affinitas brand before?

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Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

7 Comments on this post

  1. Andra-Maria says:

    I am more #morepowHERful because I’m studying to become a computer engineer.

  2. Simone says:

    I’m #morepowHERful because I accomplished a big goal recently: finished writing my first book :)

  3. Megan says:

    I’m #morepowHERful because I try to speak out against sexism, racism, and transphobia in my communities.

  4. Nita Schmid says:

    I’m #morepowHERful because I’m studying to save the world! (Environmental and Resource Management)

  5. Laura says:

    I’m #morepowHerful because I looked in the mirror this morning and thought I looked great!

  6. Emma says:

    I’m #morepowHERful because I quitted a career that suffocated me and am now following my dream.

  7. Logan says:

    I’m #morepowHERful because I bike-commute every day, AND I do it in heels!

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