Review: Empowered By You Panties
So, the panty. I was sent the skimpy brief in blue, which retails for $26. (The number of blue things I get sent for review has now become a source of amusement for me.) It also comes in black, red, purple, and beige (and they have the sense to call it beige, which I appreciate). The thong ($20) comes in the same colors as well as orange, grey, and lemon yellow. I found the fabric very soft, although somewhat bathing suit-like. It's an 85% nylon, 15% spandex blend (which just so happens to be the fiber content of my favorite shapewear panties). It's fairly seamless: all the seams are overlayed and then glued flat, which does reduce bulk dramatically. Even the cotton crotch liner is attached in this semi-seamless fashion. I'm curious as to how the glue will hold up to repeated washings, but given how large my panty stockpile is it will take me a while to find out. It did ripple ever so slightly at the side seams underneath my clingy t-shirt dress, but the lack of elastic meant I had no VPL at the hips or rear.
I thought the cut was pretty flattering: it's slightly cheeky and sits low on the hips. With my dramatic hip to waist ratio, I am quite fussy about the rise on my panties and panties, and this was definitely in the sweet spot of practical low-rise. The back legline was cheeky enough to feel cute but not exposed. And despite the lack of elastic (or perhaps because of?), the "ride up" factor was very low. All told, I think the panty succeeds as an everyday style. The only downside is that it only runs S-M-L. (The thong comes in two sizes: small/medium and medium/large.)
As for the business model, I loved how the packaging for the panty laid it out for me. "20% of net profits extends ladders to women out of poverty and into business via microfinance loans." A thumbnail photo of a woman was accompanied by the caption:
Empowered by a loan of: $3,600
"I became an entrepreneur and now live off my craft."
If you like the idea that your dollars will be used to help women start their own businesses, I would recommend this panty to you. If you are looking for a basic everyday panty and are a size small through large, I would recommend this panty to you. Here's hoping they increase the size range available!
What do you think of the business model and the panty? Share your thoughts in the comments below.