What Happens After Writing a Negative Review?: A Follow-up to My Adore Me Lingerie Post (Updated!)
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What Happens After Writing a Negative Review?: A Follow-up to My Adore Me Lingerie Post (Updated!)

A completely unrelated pink chemise.

A completely unrelated pink chemise.

Edit: This article has been updated. You can view the updated segment at the bottom.



A few weeks ago, I published a review of Adore Me Lingerie. If you haven't read that piece, the takeaway was that I more or less found their lingerie unremarkable. It wasn't really good. It wasn't really bad. It was just was. However what bothered me most about Adore Me was not the garments they sold, but rather their practice of relabeling and then claiming their items were original design.

Today, I ran across an article published by Michael Carney of Pando Daily in which he reports on Adore Me's latest round of investment funding, which garnered the company $8.5 million. In that article, Adore Me again alludes to designing and manufacturing in-house as you can see from the screenshot below:

adore_me_pando_daily_screenshot

Now relabeling is very common in the lingerie industry, and I don't expect casual lingerie shoppers or tech industry reporters to understand all the nuances of undergarments. So, after reading the PandoDaily article, I tweeted out at Michael to mention that many of their products are designed by other companies, and to refer him to my review from 2 and a half weeks ago (you'll want to read this two tweets in reverse order, from bottom to top).

Adore_Me_Conversation_Twitter_Screenshot

Michael was gracious enough to reply, and this was his first tweet. As I said, I have no issues with him; I don't expect people who's livelihood is something other than lingerie to know about these things.

adore_me_twitter_screenshot

However, I am concerned about AdoreMe's sticking to this claim. I am on their site right now, and I plan to revisit this later in a more comprehensive follow-up post about Adore Me's products, but I will say this exchange was not what motivated me to write this post.

I thanked Michael for replying, told him that I believed Adore Me was taking advantage of consumer's lack of knowledge (which I found to be more distressing than any relabeling), and indicated my intentions to spend some extra time focusing on Adore Me's suppliers at the next round of lingerie tradeshows. I also, just generally, plan to spend some time talking about the practice relabeling on the blog later this year as I think it's an issue more customers should be made aware of. You can view our Twitter conversation here.

So this is where the conversation should end, right? But it doesn't. And it doesn't because of this next tweet:

michael_carney_adore_me_lingerie

What's the problem here?

I've never actually denied an invite to visit Adore Me's HQ. That's a complete fabrication.

If this tweet is accurate, I am extremely bothered that Adore Me would misrepresent what I said to a journalist because it not only misrepresents me, it misrepresents that review, and it misrepresents what this site is about. Because by devaluing this site and the reviews on this site, Adore Me makes it easier to share whatever story they've come up with, up to and including one that's misleading. And I'm sharing this entire exchange because I think it's important to see what else can happen when a blogger writes a review.

Yes, Adore Me has invited me to visit their company HQ in NYC. They suggested CurveNY as a good time to meet, and I agreed (I live in Seattle for folks wondering why I couldn't just hop over there any old time). They also told me that, were I willing to write a new review or post an update my current review, they would be willing to send me "exclusive photos, quotes, or examples." (I'll have our full e-mail conversation posted below for those interested in reading it.)

I responded by saying that I would be more than happy to meet with them while I'm in NYC for Curve, but also made it clear that I cannot guarantee a follow-up review or even an update to my current review as "our review policies are in place for the benefit of our readers." Most of you don't know this (because you really have no reason to), but we have a strict review policy on The Lingerie Addict. Companies can't buy reviews from us, we don't promise positive reviews, and we don't let companies pre-approve reviews. Our reviews are strictly editorial content, and every company is made aware of this policy before we accept product for review. If we like what you're doing, we'll say so. And if we don't like it, we'll say that too. Because to me, that's what a review is.

I stand by my review from 3 weeks ago. I did not post it lightly. And I made no claims which were not fully supported within that article. I wrote that review because of posts like the one on PandoDaily today. I wrote that review because I remember how little I knew when I first became interested in lingerie. I wrote that review because there's so much happening behind the scenes that we, as customers, never really get to see.

In the interests of transparency and disclosure (and just so that everyone can know what was actually said), I've posted their response along with my response to their response at the bottom in this blog post. I will update this post if anything else happens with either the PandoDaily article or AdoreMe. I'd also like to write an article fully addressing AdoreMe's 75% claim later on this year, so if you recognize products on their site from other manufacturers, please do share the link and who they're made by in the comments.

Edit: Michael Carney has responded to me and indicated that the problem was with his tweet and not with Adore Me's e-mail. I still believe the phrase I've "yet to take them up on an invite" is an inaccurate characterization (as mentioned before, I live in Seattle and we've made plans to meet when next I'm in NYC), but it's quite not the same as saying I've declined to visit outright. I've posted a screenshot of our exchange below, and am glad this issue has been resolved.

final_adore_me_conversation


Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.

13 Comments on this post

  1. Lisa R says:

    Your integrity and policy of full disclosure is refreshing in an increasingly complicated world where many place financial reward over these values. I have and continue to have a problem with the way we, and in this case you and Adore Me, have attempted to communicate. The use of twitter, emails and most other forms of communication we use today are so lacking it is almost painful. This is not a criticism but simply an observation. I too, use twitter and email almost exclusively, with vendors and customers and often the initial misunderstanding can often spiral out of control due to the written word not being able to communicate nuance. I know you and many others can relate to what I am saying. Just today I was “communicating” with an angry customer due to a delay in shipping. This “small” problem grew exponentially to a lot of anger, hurt feelings and disappointment that was resolved with a simple phone call, or simply put, a person to person exchange on the phone. I am not trying to, in any way, distract from the initial concern you had with relabeling. Please keep up the great work, it is what makes me come back over and over to read your blog. In a word, Thanks!!

  2. Leanne says:

    Hi Cora,
    I have been reading your blog for a while now and this issue has been very enlightening. Your dedication to full disclosure is an example to others in the blogging world and also, though it shouldn’t have to be, to those in the journalistic one. I kow those of us who follow you can use your reviews and general advice with confidence because you prove yourself with reason and in-depth research. So, thank you for the intelligence and thoughtfulness. Keep up the wonderful work and keep fighting the good fight. Companies must be kept accountable for their practices and consumers need to be armed with correct information to make the best decisions. In this corportate driven world, you are a light.

  3. anon says:

    It’s interesting that the blogger in this instance seems far more dedicated to fact-checking and accuracy than the paid journalist.

  4. Karen roman says:

    I’ve known for years that you are a person of great integrity. I’m enjoying watching the rest of the world discover it too. :)

  5. KathTea says:

    Looking forward to the follow-up. I admire you standing your ground :)

  6. Cathy says:

    Cora, you’re awesome.

  7. RAU says:

    There are a thousand and one reasons why I enjoy this lingerie blog above most others. Your commitment to integrity as shown in this post is just one. I genuinely feel more confident about my ability to enjoy lingerie because of what and how you post. You are absolutely correct: I’m still new in my lingerie interest, and everything’s confusing or expensive and half the time I wonder if I’m being taken for a ride because the prices are not what I would expect. I’m starting to trust both my interest in pretty lingerie and my ability to judge value because of your blog. Thank you Cora.

  8. Hi Cora,
    As I expressed in my latest email (which you are also welcome to share) much has, and continues to change at Adore Me. I look forward to meeting you in person in August so that you can see things for yourself and hopefully share all of our exciting new products with your audience.
    Sincerely,
    Stephanie

    • Cora says:

      Hi Stephanie,

      Thank you for posting a comment here. Unless uninvited, I still plan to visit Adore Me’s HQ while I’m in New York. I hope to hear back from you regarding the particular issue discussed in this article soon.

      Sincerely,
      Cora

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