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Advertising on The Lingerie Addict

Credit: Nomi Ellenson

Thank you for your interest in advertising with The Lingerie Addict!

The Lingerie Addict is the world's largest lingerie blog, and one of few fashion blogs dedicated exclusively to the intimate apparel industry, a global market valued at over $30 billion dollars. The Lingerie Addict is also one of the oldest lingerie blogs in existence, receiving over 5 million views per year.

What distinguishes The Lingerie Addict from a more traditional fashion or style blog is our focus on a specific niche - lingerie. While there are many blogs that will occasionally discuss underwear or lingerie, there are no other blogs which address the subject of intimate apparel with the depth, clarity and expertise of The Lingerie Addict.

Put simply, there is no better place to reach an audience of dedicated, informed and appreciative lingerie consumers. Readers of The Lingerie Addict are true lingerie fans in every sense of the word. They want the very best of what intimate apparel can offer. They are passionate about discovering new brands, and highly vocal regarding companies which fit their tastes, needs and budget.

While The Lingerie Addict has a number of trade readers, including retailers, designers, and brand managers, The Lingerie Addict is primarily a consumer resource, not a trade journal. TLA covers everything from lookbooks to shopping guides to product reviews. Our readers expect honesty and authenticity, and we deliver that by sharing the brands we are most passionate about. If there is a topic worth discussing in the lingerie industry, it's probably been discussed here.

The Lingerie Addict is also a well-recognized and respected authority, and has been featured as such on The Wall Street Journal, Bloomberg, Forbes, Teen Vogue, Racked and CNN.

Currently, The Lingerie Addict offers several two primary advertising opportunities: banner ads and sponsored posts. However, there is always the option to create a custom or bespoke advertising package, especially for brands interested in long-term partnerships. All advertisers work directly with Cora Harrington, the Founder and Editor in Chief of The Lingerie Addict, to ensure your campaign is exactly what you want it to be.

If you are interested in working together, please send an email with your company name, url, target start date and budget to [email protected]. Please ensure your initial email contains all four components to prevent any delays to the start of your campaign.

Thank you again for your interest in working with The Lingerie Addict, and I look forward to speaking with you soon!







Last Updated on

Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.