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Advertising on The Lingerie Addict

Credit: Nomi Ellenson

Thank you for your interest in advertising with The Lingerie Addict!

Founded in 2008, The Lingerie Addict is the world's largest, consumer-focused, digital lingerie magazine. With tens of millions of visitors over the past decade and over 300,000 active followers across all social platforms, we are one of the few publications anywhere dedicated exclusively to covering the intimate apparel, a global market valued at over $200 billion dollars.

Why We're Different

The Lingerie Addict is unique from other fashion sites and trade journals in two key ways.

  1. The Lingerie Addict is unlike a more traditional fashion or style publication by focusing on one specific niche - lingerie. While there are several platforms which occasionally discuss underwear or lingerie, only The Lingerie Addict addresses the full breadth of intimate apparel with depth, clarity, and respected expertise.
  2. The Lingerie Addict is distinct from a trade journal in that our focus is on the end consumer - the people who will buy your products once they arrive in stores and boutiques. We are the site lingerie shoppers visit before they decide where and what they're going to buy.

Simply stated, there is no better place to reach an audience of dedicated, informed, passionate and appreciative lingerie consumers. Readers of The Lingerie Addict are true lingerie fans in every sense of the word. They want the very best of what intimate apparel has offer. They are passionate about discovering new brands, and firm supporters of the companies which fit their tastes, needs and budget.

We cover every aspect of intimate apparel from lookbooks to shopping guides to product reviews to link roundups. Our readers expect honesty and authenticity, which we deliver daily. If there is a topic worth discussing about the lingerie industry, we've probably covered it here.

To see some of the publications we have been featured in as well as details about Cora Harrington's debut book, In Intimate Detail: How to Choose, Wear, and Love Lingerie, please click here.

How We Choose Our Advertising Partners

Because our readers place so much trust in us and our opinions, The Lingerie Addict is highly selective regarding which brands we partner with. Preserving that trustworthy relationship with our readers is the most important thing of all.

For that reason, we do not accept text link ads, pre-written sponsored posts, or sponsored content that is not disclosed as such. We rarely accept dropshippers, brands which have had a digital/social media presence of less than a year, or brands which have a history of poor dealings with our readership. We also do not accept brands which have a history of posting racist, sexist, transphobic, homophobic, or ableist content.

Please know that if your brand does not meet our standards, we will have to decline.

Types of Advertising

Currently, The Lingerie Addict offers two "off the rack" advertising opportunities: sponsored Instagram posts, Instagram stores, and sponsored Twitter posts.

  • Sponsored Instagram posts are priced at $1,000 each with a 2 post minimum. At this time, Instagram Stories and Instagram Reels are not an option.
  • Sponsored Tweets are $400/each with a 3 tweet minimum.

Photo Permissions

  • Rates above do not include ownership of any photos taken by The Lingerie Addict, and no copyright is transferred. The rates above do include a limited license to repost the photos - with all accompanying credits - to your own Instagram or Twitter account, depending on the advertising option selected.
  • Rates do not include a license for posting to any other social platforms (Facebook, Tumblr, TikTok, etc.), to your website or newsletter, or to any other marketing and advertising content, including - but not limited - to billboards, banners, postcards, flyers, business cards, etc. These restrictions apply to both digital and physical forms of advertising.
  • You may not give these photos to any other affiliated brands, stockists, or stores for use. Doing so is a direct violation of our advertising agreement, and will result in DMCA takedown notices for the offending accounts.

Guidelines and Policies

  • All sponsored content is separate from editorial, and is explicitly disclosed as such. Advertising contracts may only be negotiated with Cora Harrington, Founder and Editor in Chief of The Lingerie Addict.
  • Advertising is only reserved upon receipt of payment in full or deposit (if applicable).
  • Any outstanding balances must be paid in full before content is released to the brand and posted. We offer installment plans of up to 3 separate payments for contracts of $4500 or more and installment plans of up to 2 separate payments for contracts between $2000-$4499.
  • We do not accept product, gift cards, affiliate arrangements, or other non-monetary compensation in exchange for advertising.
  • In the event of illness, pandemic, emergency, or Act of God, the brand will be notified as soon as possible and offered alternative posting dates or a partial refund (excluding any funds which have already been used on the campaign).
  • The Lingerie Addict reserves the right to update, modify, or change our ad policies and prices at any time and without notice.

If you'd like work together, I'd love to talk with you! Please send an email with your company name, url, target start date, budget, and type of advertising you're interested in to [email protected].

Please ensure your initial email contains all of these components to prevent any delays to the start of your campaign. We expect all advertisers to have read this page and be fully familiar with our policies, offerings, and prices before contact.

Thank you for your interest, and I hope we'll speak soon!

~ Cora

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Cora Harrington

Founder and Editor in Chief of The Lingerie Addict. Author of In Intimate Detail: How to Choose, Wear, and Love Lingerie. I believe lingerie is fashion too, and that everyone who wants it deserves gorgeous lingerie.