The visual story of lingerie is everything, and a brand’s lookbook is one of the single most effective ways of transmitting that story. From a lookbook, you can learn if a brand is contemporary or traditional, luxury or inexpensive, French-inspired or American-influenced. A good lookbook conveys a brand’s identity, and it’s no exaggeration to say it can make or break a label.
I’m not sure how I heard first heard of Nettle’s Tale. Maybe on Twitter. Or perhaps Bustle. All I know is that I’ve had them bookmarked for a little while as an example of a company doing this inclusivity thing right. Made in Vancouver, BC, Nettle’s Tale has an appropriately Pacific Northwest mood. Super chill. Very casual. Completely unstructured. While I sometimes like to imagine myself as a glamorous poolside […]