You could say I’ve been around the block. The lingerie block, that is. I’ve spent a lot of time designing, researching trends, meeting with buyers, and learning about the market. But it wasn’t until this past year when I launched my own online boutique and became a lingerie buyer myself that I got a glimpse into the world of retail and why buyers make some of the decisions they do. […]
Like fashion, the lingerie industry can at times be brutal. Working in the corporate lingerie world is often a competitive, stressful and exhausting experience leaving one with stories that can rival infamous scenes from The Devil Wears Prada! Though it is a smaller offshoot of the fashion industry, the intimates market has been growing and the demand for faster turn around rates and cutting-edge products are as high as ever. […]
Perusing the racks at your favorite lingerie boutique, you admire a beautiful bra set carefully displayed on the mannequin. Yet when you check the tag…sticker shock! How can such a tiny piece of clothing cost so much? In part one of this series I talked about fabrics and trims, and in part two I discussed the actual creation and design of lingerie. In this final installment, let’s talk about those invisible costs you don’t […]
