As a lingerie copywriter, I’m always especially conscious of how trends are marketed. Marketing is more than a set of pretty photos; it’s also about wording product descriptions and marketing materials in ways that will appeal to your target customer. So, for obvious reasons, I’m always interested in seeing how new trends are marketed to both the plus size and core size market. Today I wanted to talk about the […]
Disclosure: This blog post contains affiliate links. After my column last week, Cora emailed me to ask a question that I hear a lot: “Since the selection of lingerie in sizes 20 and up is so awful, where can we send TLA readers for nice stuff?” I suspect she’s not the only one asking that! Once you get past a US 18, the lingerie pickings become much narrower. Today I’ve […]
All photos courtesy of Lane Bryant. You’re likely seen it by now, but in case you haven’t, Lane Bryant’s #ImNoAngel ad campaign has been flooding the news wires this week. A variety of media outlets remarked on the similarity of this campaign to Victoria’s Secret’s “Perfect Body” ad from several months ago – an ad that featured a line up of tall, thin, mostly White women in The Body bra. […]
Disclosure: This blog post contains affiliate links. Editor’s Note: Many of these items are likely discontinued and unavailable by now. However, it’s always worth checking the stores to see what’s currently in stock. When it comes to lingerie, plus size customers are a consistently underserved demographic. Not only are there fewer pieces to choose from, the items that are out there aren’t always very good quality. While buying custom (such […]
Think back to the last lingerie commercial you saw on TV… okay, can you picture it? Now take a minute and watch these. The first ad is the latest TV spot from Addition Elle for Spring 2015 and the second is a similar ad from Lane Bryant in 2010 (Note: the second ad has since been taken down). Both star Ashley Graham, a superstar of the lingerie world. What else […]
