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Erica M

Walking into CURVE New York on February, 25 mannequins representing ten years of iconic lingerie trends greeted me. While the lingerie styles displayed were aesthetically diverse, all the mannequins wore the same size. I feel like that’s a metaphor for what it’s like to be plus size in an industry still very straight size focused. So much design innovation…but when it comes to those trends appearing in plus, it feels like we’re invisible.

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A couple of years ago, I wrote an article on black-owned lingerie brands and it became one of TLA’s most popular articles to-date. Despite what many business experts or industry authorities have to say about the importance of “neutral” or “colorblind” companies, it turns out many people want to support underrepresented or marginalized designers. This is especially when these brands respond to a need the larger intimate apparel industry has neglected for decades.

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Last year, I skipped doing the Valentine’s Day Shopping Guides. Between moving to California, traveling to the Salon International de la Lingerie in Paris, and then attending Curve in New York, I just felt too overwhelmed. But I realized, right around the time I usually would have been writing the guides, that I missed doing them.

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The visual story of lingerie is everything, and a brand’s lookbook is one of the single most effective ways of transmitting that story. From a lookbook, you can learn if a brand is contemporary or traditional, luxury or inexpensive, French-inspired or American-influenced. A good lookbook conveys a brand’s identity, and it’s no exaggeration to say it can make or break a label.

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I recently had the opportunity to catch up with Erica Young of EricaM, the bodywear line known for its intricate detailing, in her Brooklyn studio space. As she shared her designs, creative process, and inspiration, our conversation covered a host of other topics from our favorite podcasts and perceptions of the millennial generation to the glory days of shopping at Contempo Casuals and the influence of the Cosby Show on […]

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