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Curve

Walking into CURVE New York on February, 25 mannequins representing ten years of iconic lingerie trends greeted me. While the lingerie styles displayed were aesthetically diverse, all the mannequins wore the same size. I feel like that’s a metaphor for what it’s like to be plus size in an industry still very straight size focused. So much design innovation…but when it comes to those trends appearing in plus, it feels like we’re invisible.

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Eurovet Americas, Curvexpo’s parent company, celebrated their milestone 10 year anniversary this year with an exceptional show, a gala dinner, and integration between digital technology and the lingerie industry that has been long overdue. Taking place over February 27, 28 and March 1st, this season’s Curve New York saw a buyer attendance of 6% from the same show last year, reflecting a more positive and upbeat mood in the lingerie industry.

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Disclosure: This article is sponsored by Curve. Curve, the lingerie tradeshow I attend and report on every season, hits a major milestone this year – their 10th anniversary. 10 years in any industry is no small feat, and within the last decade, Curve has effectively become the only lingerie tradeshow in North America. While I haven’t attended Curve for all of those last ten years, I have been going for […]

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One of my favorite things about the Curve Expo show, which happens twice a year in Las Vegas and New York, is discovering young brands from around the world that offer a fresh new take on design and inspire viewers to expand the notion of what lingerie is and can potentially be. Of course there are the established brands that we all know and love headlining these shows and drawing […]

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Editor’s Note: As you’ve no doubt noticed, this year’s trend report is exceptionally late. There are reasons for that, both personal and professional, but I feel it’s very probable that no one wants to hear about the varied and assorted details of my life.  So while I do want to acknowledge that this year’s post is very tardy (lingerie market happened back in August), I also feel it’d be best […]

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