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Angela Friedman

The visual story of lingerie is everything, and a brand’s lookbook is one of the single most effective ways of transmitting that story. From a lookbook, you can learn if a brand is contemporary or traditional, luxury or inexpensive, French-inspired or American-influenced. A good lookbook conveys a brand’s identity, and it’s no exaggeration to say it can make or break a label.

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While in the UK for the Oxford Conference of Corsetry, I also managed to fit in a shoot with Tigz Rice Studios, who you may remember from What Katie Did’s recent Spring/Summer 2015 Lookbook. Tigz is a well-respected fashion and editorial photographer who’s worked with everyone from Benefit Cosmetics to Cosmopolitan Magazine. I was delighted to hear that she had time in her schedule to work with me as it’s […]

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It’s starting to look like Seattle’s little bit of summer is already over. While the weather is still gorgeous outside (I plan to take a little tea break and sit in the sun right after publishing this), the high temperatures from 4th of July weekend are already gone and most days are hovering right around the mid-70s. A very comfortable temperature to be sure, but not necessarily what most people […]

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Here in Seattle around this time of year, the sun is up at 5:00 a.m. and setting after 9:00 p.m. While I love those long days (it’s still light enough to read by at 10:00 p.m. during the height of summer), they can wreak havoc on your body clock… especially if you happen to have an east-facing window. When I worked nights, which was for much of my professional career, […]

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