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aerie

Let’s talk #BodyPositivity! Body positive has become the marketing catchphrase of the moment. We see no shortage of brands calling themselves “body positive” through press releases, selectively diverse model choices, and more ad campaigns than I care to count. Media outlets have also been incredibly keen to jump on this bandwagon. They celebrate repetitive, incremental shifts in acceptance and breathlessly post PR copy without giving a second thought as to […]

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It’s been a dynamite couple of years for Aerie, American Eagle’s lingerie and intimate apparel sub-brand. Their Aerie Real campaign, launched in 2014, has received almost universal accolades, with a number of media outlets praising the brand’s “refreshing” approach and “realness.” TLA covered the Aerie Real campaign back in January of last year. While I commended the campaign’s ethnic diversity (always a welcome sight in the lingerie world), my general […]

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