The visual story of lingerie is everything, and a brand’s lookbook is one of the single most effective ways of transmitting that story. From a lookbook, you can learn if a brand is contemporary or traditional, luxury or inexpensive, French-inspired or American-influenced. A good lookbook conveys a brand’s identity, and it’s no exaggeration to say it can make or break a label.

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As we enter the last few days of 2016, it’s time to take a look back at our favorite brands, lookbooks and blog posts of the year. These year-end roundups are among my favorite articles to put together. I spend so much time planning for the next post or project, that I don’t always get to look back and treasure an especially good article or photoshoot or brand campaign. Some […]

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