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victoria’s secret

A roundup of everything interesting that happened in the world of lingerie for May… [Advertising Age] In China, It’s Va-Va Voom Times for Lingerie Brands – “China’s lingerie market, worth more than $20 billion in 2014, has logged double-digit growth annually since 2010″ with high-end lingerie comprising 30% of “the category’s sales last year.” When one of China’s leading lingerie brands, Aimer, launched in 1992, lingerie wasn’t as popular because many women preferred […]

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All photos courtesy of Lane Bryant. You’re likely seen it by now, but in case you haven’t, Lane Bryant’s #ImNoAngel ad campaign has been flooding the news wires this week. A variety of media outlets remarked on the similarity of this campaign to Victoria’s Secret’s “Perfect Body” ad from several months ago – an ad that featured a line up of tall, thin, mostly White women in The Body bra. […]

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A roundup of everything interesting that happened in the world of lingerie for March… [Jezebel] Buy These Pajamas & Rescue a Prostitute; Or, Why Rescue Brands Are Dumb -Punjammies, whose name is a combination of both pajamas and Punjab, is a company whose pajamas pants are made by former female sex slaves in India. Not necessarily the first of its kind, Punjammies seeks to raise awareness around the issue of sex trafficking […]

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A roundup of everything interesting that happened in the world of lingerie for February… [Glamour] Hold the Phone: There’s A Plus-Size Model in the Sports Illustrated Swim Edition! – In this year’s Sports Illustrated swim edition, Ashley Graham will be the swimwear model, posing in an ad for Swimsuits For All. [Seamwork] Anatomy of a Bra – Norma Loehr, a lingerie sewing pattern designer, offers a detailed breakdown of what the anatomy of a bra and […]

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Victoria’s Secret has released its newest “Designer Collection” for Spring/Summer 2015. As with last year’s release, the collection is targeting customers who want something “special” from a name they already know well. Yet so much of what makes a piece truly “special” is in the purchasing experience itself. And here is where the Victoria’s Secret “Designer Collection” is really lacking. These campaign images are pure catalog. There is no sense […]

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A roundup of everything interesting that happened in the world of lingerie for January… [Yahoo] How to Properly Wash Your Silk Lingerie, the French Way  – Carine Gilson, a French couture lingerie designer, offers five tips to help you properly care for your silk lingerie. [Daily Mail] Rosie Huntington-Whiteley Showcases Her Enviable Body As She Models Her Valentine’s Range For M&S – Rose Huntington-Whiteley, a 27-year-old supermodel, has just released her new Valentine’s Day range for […]

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A roundup of everything interesting that happened in the world of lingerie for December… [Science Alert] This “Bionic Bra” Automatically Tightens In Response To Movement – For 15 years, the Breast Research Australia at the University of Wollongong has been working to develop a bra that tightens and stretches depending on breast shape and activity. This bionic bra is meant to reduce bounce during physical activity while also transforming into a comfortable t-shirt […]

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A roundup of everything interesting that happened in the world of lingerie for November… [Daily Mail] From Britney Spears to Elle Macpherson, It Seems Every Female Celebrity Has a Lingerie Range… But Which One Wins In a Blind Test? – With a plethora of celebrity lingerie lines, two women – model Lauren McAvoy and fabric expert Mairwen Jones – decide to rate and test famous celebrity lines such as Dita von Teese, Kelly […]

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A roundup of everything interesting that happened in the world of lingerie this month… [Vogue] Heidi Replaces Elle – Supermodel Heidi Klum is taking over from Elle Macpherson, who has left her 25-year relationship with the Australian lingerie company Bendon, and will launch her new Heidi Klum Intimates line. While many other companies have approached the supermodel in the past, Klum says that she’s always wanted to work with a bigger, more successful and established […]

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A roundup of everything interesting that happened in the world of lingerie this month… [The Business of Fashion] Victoria’s Secret Loses Trademark Battle Against Thomas Pink – Although the Pink label had been launched by Victoria’s Secret in 2004, a line aimed at college-aged girls, Judge Colin Birss recently decreed that the massive lingerie brand had infringed on the trademark rights owned by London-based brand Thomas Pink Ltd. Often times trademark disputes come down […]

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