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victoria’s secret

If you’ve been on social media at all in the last few days, you probably know the Victoria’s Secret Fashion Show took place on November 30th. While it won’t air until December 5th, the show is taped and edited several days beforehand to fully maximize the one hour of non-stop commercial airtime Victoria’s Secret receives from CBS. Though I’m actively trying to avoid spoilers (I’d like to be surprised, at […]

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Victoria’s Secret has had a tumultuous year. Slow to pivot into the bralette trend that’s been taking over intimate apparel and even slower to take advantage of the industry’s shift towards more natural styling and models, VS had been forced into the unenviable position of playing catch-up. This year, the company dropped their catalog and swim divisions and relaunched their athleisure collections, but sales have remained low, especially compared to […]

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“Ugh… I have to wear that?” was my knee-jerk reaction to being told it was time to go shopping for my first bra. At 13 years old, I was a late bloomer compared to my friends and not at all in a hurry to grow up. But puberty waits for no one, and in an attempt to retain my childhood for as long as possible, I begrudgingly settled for a […]

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A roundup of everything interesting that happened in the world of lingerie for May… [Advertising Age] In China, It’s Va-Va Voom Times for Lingerie Brands – “China’s lingerie market, worth more than $20 billion in 2014, has logged double-digit growth annually since 2010” with high-end lingerie comprising 30% of “the category’s sales last year.” When one of China’s leading lingerie brands, Aimer, launched in 1992, lingerie wasn’t as popular because many women preferred […]

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