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victoria’s secret

Victoria’s Secret has had a tumultuous year. Slow to pivot into the bralette trend that’s been taking over intimate apparel and even slower to take advantage of the industry’s shift towards more natural styling and models, VS had been forced into the unenviable position of playing catch-up. This year, the company dropped their catalog and swim divisions and relaunched their athleisure collections, but sales have remained low, especially compared to […]

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“Ugh… I have to wear that?” was my knee-jerk reaction to being told it was time to go shopping for my first bra. At 13 years old, I was a late bloomer compared to my friends and not at all in a hurry to grow up. But puberty waits for no one, and in an attempt to retain my childhood for as long as possible, I begrudgingly settled for a […]

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A roundup of everything interesting that happened in the world of lingerie for May… [Advertising Age] In China, It’s Va-Va Voom Times for Lingerie Brands – “China’s lingerie market, worth more than $20 billion in 2014, has logged double-digit growth annually since 2010” with high-end lingerie comprising 30% of “the category’s sales last year.” When one of China’s leading lingerie brands, Aimer, launched in 1992, lingerie wasn’t as popular because many women preferred […]

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All photos courtesy of Lane Bryant. You’re likely seen it by now, but in case you haven’t, Lane Bryant’s #ImNoAngel ad campaign has been flooding the news wires this week. A variety of media outlets remarked on the similarity of this campaign to Victoria’s Secret’s “Perfect Body” ad from several months ago – an ad that featured a line up of tall, thin, mostly White women in The Body bra. […]

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A roundup of everything interesting that happened in the world of lingerie for February… [Glamour] Hold the Phone: There’s A Plus-Size Model in the Sports Illustrated Swim Edition! – In this year’s Sports Illustrated swim edition, Ashley Graham will be the swimwear model, posing in an ad for Swimsuits For All. [Seamwork] Anatomy of a Bra – Norma Loehr, a lingerie sewing pattern designer, offers a detailed breakdown of what the anatomy of a bra and […]

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