Eurovet Americas, Curvexpo’s parent company, celebrated their milestone 10 year anniversary this year with an exceptional show, a gala dinner, and integration between digital technology and the lingerie industry that has been long overdue. Taking place over February 27, 28 and March 1st, this season’s Curve New York saw a buyer attendance of 6% from the same show last year, reflecting a more positive and upbeat mood in the lingerie industry.
Disclosure: This article is sponsored by Curve. Curve, the lingerie tradeshow I attend and report on every season, hits a major milestone this year – their 10th anniversary. 10 years in any industry is no small feat, and within the last decade, Curve has effectively become the only lingerie tradeshow in North America. While I haven’t attended Curve for all of those last ten years, I have been going for […]
This summer at CURVEXPO, I learned that trend reporting is hard. Not because there weren’t any obvious trends, but because so many of them are, well… boring. The two biggest trends at NYC’s biannual lingerie trade show were abstract florals and basic geometrics, and they were everywhere. Swimming through a sea of digitally-printed petals for another season, I couldn’t bear to photograph yet another faded flower petal print or tiny triangle […]
I’m officially bored of bras. So this year, the only trade show Jess and I have been to is Africa Fashion Week. Like the supposedly international London Fashion Week, the organisation was a bit erratic, all the staff wore black, and someone shilling hair products chased me around. Jess was chased by someone who specialises in large size ladies footwear, so full marks to everyone’s marketing, at least. Unlike LFW, […]
The air is warm, the sun is shining, and it’s Lingerie Market Week in New York City! Twice a year, the Curvexpo lingerie trade show comes to the Big Apple and buyers from up and down the East coast converge for a whirlwind three days full of lingerie, loungewear, and swimwear. It can be a bit overwhelming — you can assume there will be little sleep this week between the […]