Trusst Lingerie launched on Kickstarter in the Spring of 2015 and met its goal in 5 days. The bra was designed to “actually support” full-bust women by using an alternative to the underwire: a 3D-printed bra core called the BAST, which stands for Breast Advanced Support Technology. Trusst says their BAST is more supportive and more comfortable than a traditional underwire by reducing shoulder strain and, according to their website, “eliminating the pinching, poking, and discomfort commonly associated with underwires.” Their goal was to create a bra for women who hate underwire bras and find them uncomfortable. I was super excited for the opportunity to review it as I have a lot of varied thoughts on this concept.
As a part-time lingerie boutique sales associate, I help all kinds of gift-givers: from the people who straight up say they don’t care if the receiver likes it to the people who want extra gift receipts just in case the color is 10% too blue. However, I spend most of my time helping people buy things for themselves. This means I’ve gotten pretty good at looking at lingerie gift-giving from […]
Helena Stuart, founder, owner, and designer of Only Hearts, does as much work as you’d expect from a woman who has led a company for almost 40 years. Every hour is filled with effortless flitting between fabric choices, retail delivery dates, cost and margin management, color development and more. There is no visible anxiety or stressed-out vibes here. Helena does it all, and makes it look easy.
Disclosure: This post contains affiliate links. I hate wearing pants. Truly. I live my life in slip dresses, vintage skirts, flirty loungewear, and cute cut-offs. I also live in New York City, where commuting means at least 30 minutes of walking and sitting on public transportation in below-freezing temperatures for 3 months out of the year. But I don’t have to compromise my comfort for the warmth of a pair […]
Disclosure: I received this set as a gift from Mimi Holliday for review purposes. All opinions are my own. Mimi Holliday’s Autumn/Winter 2016 Collections are full of styles named after sweet treats that are neither sickly nor saccharine. Cinnamon Sugar, Wild Strawberry, Marmalade – these simple, delicate flavors bring to mind sunlit autumn mornings in bed, with warm milky tea and cozy cotton sheets and fresh fall air. These sets […]